The watchword is “luxury”, to which the adjective “modern” is added. With this flag Jaguar faces a race towards the future, through an epochal revolution that has also affected the internal structure, attributing the responsibility for design to Gerry McGovern, Jaguar Land Rover Chief Creative Officer, who until now only led Land Rover\u2019s design. The race is towards the stated goal of the Jaguar Land Rover group – JLR for short – of becoming a zero-carbon company by 2039. The first stage will be, in 2025, the first new all-electric Jaguar\u00a0 (the SUV I-Pace is already electric).<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Jaguar](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2021\/06\/2021070602_JaguarDesign.jpg\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>The race has already began<\/strong><\/span> In search of formal purity<\/strong><\/span> The goal is \u201cthe highest level\u201d <\/strong><\/span>
\nIn fact, the race, as explained in an interview with Auto&Design by Adam Hatton and Alister Whelan, respectively head of exterior and interior design of Jaguar, has already begun. For the 2022 models, explains Hatton, “we have revisited the entire range, with a view to greater luxury, improving the external proportions and, especially in the interior, improving the details and the sense of quality that Jaguar must always have”. In addition, the F-Pace and E-Pace SUVs have a plug-in and mild hybrid version.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nThe new commandment envisages \u201creinterpreting the future of modern luxury through design\u201d. But how? \u201cWhat Adam did on the exteriors was refresh them – explains Whelan – but for example the interiors of XF and F-Pace have been completely renewed: doors, instrument panels, consoles, steering wheels, HMI. Quite unusual for cars just at this point in their cycle. Jaguar have always had luxurious interiors and the way we distil that tradition into something modern makes them look more pleasing, beautifully structured, if anything with a reductive, very pure sense of design”.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nSays Hatton: \u201cWe have always been asked to have the best design for every category we compete in on the market. My part is to attract customers with the appearance of the exterior, then it’s up to Alister: when they get into the car they must have a wonderful experience and confirm to themselves that they want that car, indeed that they need it. We have done this throughout the range: the cars were already excellent, but now they are truly at the highest level\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div>