{"id":48731,"date":"2021-08-26T15:04:05","date_gmt":"2021-08-26T13:04:05","guid":{"rendered":"https:\/\/autodesignmagazine.com\/?p=48731"},"modified":"2021-08-26T15:05:01","modified_gmt":"2021-08-26T13:05:01","slug":"mini-strip-the-design-gallery","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2021\/08\/mini-strip-the-design-gallery\/","title":{"rendered":"MINI STRIP, THE DESIGN GALLERY"},"content":{"rendered":"

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Born from the collaboration between Mini and Paul Smith, the Mini Strip has been realized in a unique example following three design principles: simplicity, transparency and sustainability. “Mini Strip demonstrates that our brand and Paul Smith share the same bold forward thinking in terms of innovation and design. We are proud to have developed such a strong character statement together,” says Oliver Heilmer, head of Mini design.<\/p>\n

As the name suggests, the process of making this model began by completely disassembling an electric Mini Cooper SE, thus reducing it to its structural essence. The subsequent steps of defining and assembling the new elements were defined at the explicit request of Paul Smith. The photo gallery below shows the styling process, from the first sketches to the realization of the final unique example.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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