{"id":49347,"date":"2021-09-28T15:40:56","date_gmt":"2021-09-28T13:40:56","guid":{"rendered":"https:\/\/autodesignmagazine.com\/?p=49347"},"modified":"2021-09-28T15:44:16","modified_gmt":"2021-09-28T13:44:16","slug":"inanimatti-chris-bangle-investigates-the-soul-of-objects","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2021\/09\/inanimatti-chris-bangle-investigates-the-soul-of-objects\/","title":{"rendered":"\u201cINANIMATTI\u201d – CHRIS BANGLE INVESTIGATES THE SOUL OF OBJECTS"},"content":{"rendered":"

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What happens if one of the most celebrated and divisive car designers of recent decades lets his attention slip towards forms that are unusual to him, linked to the everyday nature of common tools and therefore apparently simpler and more ordinary? Usually, a collection is born when designed together with a big home lifestyle brand, in a variety of small domestic accessories. When it comes to Chris Bangle, however, everything is overturned. As soon as you meet him in Milan, amidst the sketches that stand out like paintings on the walls or that shine neatly under the display cases, he starts a discussion on the \u201cpersonality\u201d of physical things: certainly not in the sense of a \u201cdistinctive aesthetic figure\u201d, but referring to the set of character qualities of a living being. \u00abWhat personality can a bow have?\u00bb he begins amusingly.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Architectural structures of time immemorial, omniscient cornerstones, professorial fountain pens and even a seductive pair of pin-up scissors become the players of an elaborate comic strip, actors in a complex narrative (governed by the “Fabula Rerum”, a thirty-thousand-word volume that defines the rules of their universe), never giving in to the temptation of displaying anthropomorphic traits. In other words, the \u201cInanimatti\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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The idea, which germinated in 2013 during a trip to Croatia, evolved five years later into a short animated film produced by India’s Anibrain, \u201cSheara\u201d, after the name of the very seductive scissors. Very soon then, an entire series might become a reality. In the meantime, a profound change has taken over at Chris Bangle Associated.<\/p>\n<\/div><\/div><\/div><\/div><\/div>