A statement of intent that looks to the future in a bold design language and a seductive ruby-coloured livery. The MG Cyberster, a two-seater 100% electric spider concept, was spawned by the synergy between the two Saic advanced design centres in Shanghai and London. The result is a futuristic vision responding to the criteria of “Energetic Romanticism”, the Chinese brand’s new design philosophy. And this car is the expression of an aesthetic-formal manifesto based on the evolving concept of emotional dynamism that has guided the make’s projects to date.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"MG](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2021\/11\/2021111502SAICMGCyberster.jpg\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>\u201cEmotional connection\u201d<\/strong><\/span> Link between past and future<\/strong><\/span> A look into the brand’s legacy<\/strong><\/span>
\n“We want MG customers to have a sort of emotional connection with our brand and this car is meant to represent that connection”, says Carl Gotham, Advanced Design Director at Saic’s London style centre. But what was the main goal in designing the MG Cyberster? “The design of a futuristic sports car is an idea we have been working on for a long time, driven by the realisation that MG’s heritage is built around small, fun sports cars, unforgettably appealing icons of the past, and the timing was right for us to redefine what this legacy meant for the future of the MG brand as an innovative EV “, adds Gotham.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\n“The design of this concept thus represents the balance between these two elements. Sports cars are the lifeblood of MG style, and the Cyberster is the link between our past and our future. A true British sports car, driven by cutting-edge technology, it strongly expresses our emotional side. The development of the car was global, with Saic’s style centres in Shanghai and London working in synergy at all stages.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nThe first studies, using an advanced design approach, were done in the UK, where the designers were able to draw most heavily on the heritage of the MG brand and the principles of ‘European driving culture’, dominated by a passion for motoring and the important role that sports cars have played in the history of this continent.
\nThe design was developed along two parallel paths, on the one hand the definition of the exteriors, carried out almost entirely in the U.K. from sketching to digital and scale modelling, up to the final stage, during which several members of the British team flew out to Shanghai to work alongside the Chinese.<\/p>\n<\/div><\/div><\/div><\/div><\/div>