“I love coming here to Villa d’Este, walking among the vintage cars and discovering details I didn’t know yet. It’s a celebration of design”. For Adrian van Hooydonk, Head of BMW Group Design, the Concorso d\u2019Eleganza that takes place every year on the shores of Lake Como is an unmissable event.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"BMW](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2021\/11\/2021111502BMWiCircular.jpg\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>Towards sustainability<\/strong><\/span> \u201cCustomers trust us\u201d<\/strong><\/span> The i Vision Circular<\/strong><\/span>
\nThis is why the BMW Group, a partner of the event for many years, inaugurated the 2021 edition of the Concorso d’Eleganza Villa D’Este by bringing together its Vision iNext, i4 Concept and Vision Circular concept cars, “an expression of the themes on which we are working intensively for an increasingly electric and connected, or digitized if you prefer, mobility. Above all, we need to become much more sustainable”, explains Van Hooydonk.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nFor decades the BMW brand has been associated with the slogans “The ultimate driving machine” and “Freude am Fahren” (the pleasure of driving), doesn’t it seem a little strange to think of a BMW of the future as a living room in which to travel without being at the wheel? \u201cWe also sell our cars in countries with strict speed limits, like the Netherlands where I come from. I believe that customers will continue to trust BMW because they know how the cars are made”.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nAnd, finally, the last concept car, the i Vision Circular, “the small MPV we designed for the Munich show, conceived for the city. It has a similar footprint to an i3 and is a pure electric, of course. It is a laboratory full of ideas for how to get to a circular economy, every aspect is designed to be disassembled, recovered and reused. Today we can already reuse 40% of one of our cars, we need to do more. It’s a process that has to be conceived from the outset, which makes our task a bit more complex, but it’s part of the job of an industrial designer”.<\/p>\n<\/div><\/div><\/div><\/div><\/div>