The multifaceted vein of the Hyundai Motor Group knows no obstacles. While on the one hand the Hyundai and the electric Ioniq brands hone the stylistic language of Sensuous Sportiness, which expresses a harmony between proportions, architecture, style and technology, the Genesis brand – dedicated by the Korean house to luxury – offers in its first born exclusively electric car the complex evolution of Athletic Elegance. In fact, the GV60, just as the combustion engine siblings of the Genesis brand, aims to set – in the Group’s declared intentions – \u201ca new standard of sustainable luxury.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Genesis](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2021\/11\/2021111502GenesisGV60.jpg\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>Real luxury transcends time<\/b><\/span> Born electric<\/strong><\/span> Facial recognition<\/b><\/span>
\n\u201cWhat is popular or typical cannot be luxury\u201d, Group’s head of design SangYup Lee explains: \u201cTrue luxury must represent value that transcends time. A design that is respectful of the past, living fiercely in the present, and advancing swiftly more than anyone else towards the future\u201d. Described in this way, the Genesis GV60 is a car – once again in Lee\u2019s words – \u201cin search of beauty that is truly timeless in order to define the future of luxury\u201d. It is a CUV (crossover utility vehicle) with the lines of an athletic coup\u00e9 which intends to express \u201cthe coexistence of technology and design\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nGenesis had already showcased\u00a0 its first electric car (Shanghai 2021), which however used the same platform as the G80 with an internal combustion engine. Here, however, everything is new: the GV60 was born to be electric and to accelerate the transition of Genesis towards the future that awaits us. Starting with the platform: the E-GMP already seen with the Kia and Hyundai brands. Its soft surfaces, without apparent lines of character but with a series of stylistic features typical of Genesis (the horizontally cut light clusters, for example), but also the grille which was lowered and widened to give it a dynamic touch, the clamshell hood that incorporates part of the front fenders, the very short overhangs (the wheelbase is 290 cm), all contribute to generating refined volumes, which is not an easy feat in a car measuring just 4.51 meters in length.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nThe pursuit of luxury is also expressed, for example, by the small infrared camera, located in the B-pillar, which provides facial recognition within the new car-user relationship. Or in the crystal sphere on the console which is not only an aesthetic element of interior design but is also seen as a means to create an emotional relationship between the driver and the car: ambient light when the engine is off, gearshift activator when in driving mode. \u201cArt and perfection\u201d, Lee defines it : \u201cThe warmth of attention to the passenger\u201d. The idea was to transform the interior into a peaceful retreat from the hustle and bustle of everyday life.<\/p>\n<\/div><\/div><\/div><\/div><\/div>