Dynamism, fluidity, sportiness, sensuality and strength are the five basic precepts on which Renault has founded its strategy for the new M\u00e9gane family, which debuted in hatchback and coup\u00e9 guise and will later be joined by four more variants.<\/p>\n
This is a family which, as Patrick Le Qu\u00e9ment said at Geneva last year during the presentation of a concept for the coup\u00e9, \u201crepresents a new beginning and shows what future Renault design will be like, with a series of models that are obviously not identical, but which are all defined by a voluptuous, curvaceous look and a face with a decisive expression\u201d. But \u201cproject X95\u201d, as it was known within la R\u00e9gie, was more than that. As Renault design boss Le Qu\u00e9ment explains: \u201cIt was a completely digital gamble\u201d.<\/p>\n
Two concepts in particular \u2013 one concerning style and design, the other concerning the technical development process \u2013 illustrate the new Renault way better than anything else. As Fabio Filippini, until recently director of the M\u00e9gane range and now chief of interior design for the French marque, explains this is the third phase in an evolution that began in the early 1990s, when \u201cRenault expressed new and innovative concepts with the Espace and Twingo\u201d.<\/p>\n
The second phase, which began in 1995 with the presentation of the Initiale concept, consisted in \u201cgiving a style and an aesthetic to that innovative language, making it a style language in its own right, which stayed with us up to the second generation M\u00e9gane. This was a totally different and avantgarde language defined by bolder lines and a harmony that was more rhythmic and less bound to a sense of fluidity. This strengthened the visual and stylistic image, but unfortunately it was not understood by all, as its inspiration went beyond recognised automotive canons\u201d.<\/p>\n
The article continues in Auto & Design no. 174<\/strong><\/small><\/p>\n<\/div>[images picture_size=”fixed” hover_type=”none” autoplay=”no” columns=”5″ column_spacing=”13″ scroll_items=”” show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”yes” class=”” id=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1802200801_Renault_Megane_Coupe1-300×178.jpg” alt=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1802200801_Renault_Megane_Coupe-300×178.jpg” alt=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1802200803_Renault_Megane_Coupe-300×178.jpg” alt=””][\/images]<\/p>\n","protected":false},"excerpt":{"rendered":" [images picture_size=”fixed” hover_type=”none” autoplay=”no” columns=”5″ column_spacing=”13″ scroll_items=”” show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”yes” class=”” id=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1802200801_Renault_Megane_Coupe1-300×178.jpg” alt=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1802200801_Renault_Megane_Coupe-300×178.jpg” alt=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1802200803_Renault_Megane_Coupe-300×178.jpg” alt=””][\/images]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,43],"tags":[],"class_list":["post-5297","post","type-post","status-publish","format-standard","hentry","category-archive","category-design-story-en"],"publishpress_future_action":{"enabled":false,"date":"2026-05-09 18:38:56","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/5297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=5297"}],"version-history":[{"count":0,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/5297\/revisions"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=5297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=5297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=5297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}