Luxury products aren\u2019t needed, they are desired. And desirability is one of the three founding pillars for the design of the new Range Rover, an expression of modern luxury according to Land Rover. The other two key concepts are integrity and purpose: they indicate how much modernist design culture and discipline on the part of the designers is behind such an admirable end result, that combines a strong identity with an extreme formal elegance.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Land](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/08\/2022090602_LR_RangeRover.jpg\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div> \u201cYou can only improve it\u201d <\/strong><\/span> The \u201dboat tail\u201d<\/strong><\/span> \u201cBreathtaking in its modernity\u201d<\/strong><\/span>
\n\u201cCreating a new Range Rover is a challenge in terms of design,\u201d explains Massimo Frascella, former head of exterior design for the brand and now Head of design for Jaguar and Land Rover: \u201cYou can\u2019t change it, you can only improve it,\u201d he observes as he explains the elements that have always been essential to making the model recognisable at a glance. \u201cSeen from the side, you catch three clear-cut lines: the roof\u2019s, which has a very gentle drop, the horizontal belt one\u2019s, and the sill\u2019s, which rises a little. Together they tend to converge at a point far beyond the tail.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nAs a completion of the Range Rover\u2019s iconic image there\u2019s the important yet uncomplicated front end with its accurate modernist design, the short front overhang, the clamshell bonnet, the vertical windscreen and the tapered boat tail, the latter being the result of a brave interpretation: the light clusters no longer wrap around the corners of the car and are even invisible when they are not lit, concealed by a glossy black panel that provides further elegance and sophistication to the rear view.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nThe overall impression is one of strong solidity, \u201cit\u2019s a car that looks milled from a solid block, but it\u2019s not massive,\u201d Frascella adds again. \u201cOne of my favourite details is the way we worked on the shoulder that connects directly to the flush glazing. It has a very structured curvature radius: it runs along the entire side and ends in the tail, where it contributes to the rear\u2019s look.\u201d For the interior, Gerry McGovern, Jaguar Land Rover Chief Creative Officer, speaks of \u201cflawless consistency, which is breathtaking in its modernity. The Range Rover customer expects a sumptuous environment: let\u2019s not forget that the Queen (Elizabeth II, Ed.) travels in a Range Rover.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div>