{"id":54993,"date":"2022-09-09T12:17:20","date_gmt":"2022-09-09T10:17:20","guid":{"rendered":"https:\/\/autodesignmagazine.com\/?p=54993"},"modified":"2022-09-09T12:17:20","modified_gmt":"2022-09-09T10:17:20","slug":"jorge-diez-talks-about-cupras-design-philosophy","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2022\/09\/jorge-diez-talks-about-cupras-design-philosophy\/","title":{"rendered":"JORGE DIEZ TALKS ABOUT CUPRA’S DESIGN PHILOSOPHY"},"content":{"rendered":"

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The fundamental starting point for Cupra design is to be able to work in freedom. “Designing the future without looking back is a spectacular journey. Our ultimate goal is to make people fall in love with our cars, creating unique experiences. We don’t necessarily want everyone to like us, but we want people to fall madly in love with our models,’ explains Jorge D\u00edez, head of Cupra design.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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The philosophy on which the brand’s future design is based is marked by a strong character in the shapes and proportions found in its new models. “Determination will be fundamental in future Cupras. It is particularly evident on the front end where we have simulated the features of a shark that give it great character,” says D\u00edez. Another of the most significant changes that will be seen in the Spanish brand’s future cars will be the new triangular headlights. “Our models will be recognisable by the second.<\/p>\n<\/div><\/div><\/div><\/div><\/div>