{"id":55886,"date":"2022-11-09T06:58:34","date_gmt":"2022-11-09T05:58:34","guid":{"rendered":"https:\/\/autodesignmagazine.com\/?p=55886"},"modified":"2022-11-09T07:28:10","modified_gmt":"2022-11-09T06:28:10","slug":"volkswagen-amarok-il-successore-di-unicona","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2022\/11\/volkswagen-amarok-il-successore-di-unicona\/","title":{"rendered":"VOLKSWAGEN AMAROK, THE SUCCESSOR OF AN ICON"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>This time the Volkswagen designers worked on a Wolfsburg-Melbourne line. The second generation of Amarok, the successful pickup of the German maker which in its previous edition sold 830 thousand units, is in fact destined to glide mainly among the kangaroos over the vast Australian expanses, where the \u201cutes\u201d &#8211; abbreviation for \u201cutility vehicles\u201d &#8211; dominate the roads. \u201cThis is the successor to an icon,\u201d says Gu-Han Kim, head of the Volkswagen design studio in Melbourne and leader of this project.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110902_VolkswagenAmarok.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[e5b29cba6877856fbce]\" data-title=\"2022110902_VolkswagenAmarok\" title=\"2022110902_VolkswagenAmarok\"><img decoding=\"async\" width=\"1100\" height=\"673\" alt=\"Volkswagen Amarok\" src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110902_VolkswagenAmarok.jpg\" data-orig-src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110902_VolkswagenAmarok.jpg\" class=\"lazyload img-responsive wp-image-55845\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271100%27%20height%3D%27673%27%20viewBox%3D%270%200%201100%20673%27%3E%3Crect%20width%3D%271100%27%20height%3D%27673%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110902_VolkswagenAmarok-200x122.jpg 200w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110902_VolkswagenAmarok-400x245.jpg 400w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110902_VolkswagenAmarok-600x367.jpg 600w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110902_VolkswagenAmarok-800x489.jpg 800w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110902_VolkswagenAmarok.jpg 1100w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1100px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><span style=\"color: #a0ce4e;\"><strong>Five stylistic themes<\/strong><\/span><br \/>\nIt is Dennis Kosik, exterior designer in Wolfsburg and author of the winning theme, who recalls how the final choices were made. \u201cWe started with five stylistic themes: Amarok Gene, which followed the old Amarok with clear VW school lines; Urban Pickup, with a softened commercial vehicle design; Masculine and Tough, with a more powerful and vertical structure; Heavy Duty, with very high optical groups, suitable for demanding use; finally Rugged, very off-road, with a series of protective shields. The Masculine and Tough formula of Dennis Kosik prevailed.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110903_VolkswagenAmarok.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[7240b74a3a41e4ac125]\" data-title=\"2022110903_VolkswagenAmarok\" title=\"2022110903_VolkswagenAmarok\"><img decoding=\"async\" width=\"1100\" height=\"459\" alt=\"Volkswagen Amarok\" src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110903_VolkswagenAmarok.jpg\" data-orig-src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110903_VolkswagenAmarok.jpg\" class=\"lazyload img-responsive wp-image-55847\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271100%27%20height%3D%27459%27%20viewBox%3D%270%200%201100%20459%27%3E%3Crect%20width%3D%271100%27%20height%3D%27459%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110903_VolkswagenAmarok-200x83.jpg 200w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110903_VolkswagenAmarok-400x167.jpg 400w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110903_VolkswagenAmarok-600x250.jpg 600w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110903_VolkswagenAmarok-800x334.jpg 800w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110903_VolkswagenAmarok.jpg 1100w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1100px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p><span style=\"color: #a0ce4e;\"><strong>Three levels of front execution<\/strong><\/span><br \/>\nIt stands out for its character lines, from the headlights to the C-pillars, the rectangular wheel arches with sculpted wheel lip mouldings, the paints that look like molten metal, the more vertical skid plate, and the grille with a main bar to \u201cprotect the eyes of the wolf.\u201d The wolf? Yes, it seems that Amarok really means wolf in the Inuit language of the deep North.<br \/>\n\u201cIn general, there are three levels of front execution,\u201d explains Kim: \u201cThere is the basic Amarok, characterized by the robust, black bumper, then there are the two series Life and Style with a V-shaped front and a horizontal theme in the same colour as the body, emphasizing the width of the car. Finally, with an X-shaped front, there are PanAmericana, which has a more off-road character, and Aventura, more road-going: they represent the top of the range.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110904_VolkswagenAmarok.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[fb2c42216d4dcb81c3d]\" data-title=\"2022110904_VolkswagenAmarok\" title=\"2022110904_VolkswagenAmarok\"><img decoding=\"async\" width=\"1100\" height=\"547\" alt=\"Volkswagen Amarok\" src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110904_VolkswagenAmarok.jpg\" data-orig-src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110904_VolkswagenAmarok.jpg\" class=\"lazyload img-responsive wp-image-55849\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271100%27%20height%3D%27547%27%20viewBox%3D%270%200%201100%20547%27%3E%3Crect%20width%3D%271100%27%20height%3D%27547%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110904_VolkswagenAmarok-200x99.jpg 200w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110904_VolkswagenAmarok-400x199.jpg 400w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110904_VolkswagenAmarok-600x298.jpg 600w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110904_VolkswagenAmarok-800x398.jpg 800w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110904_VolkswagenAmarok.jpg 1100w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1100px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><span style=\"color: #a0ce4e;\"><strong>Australia as a reference<\/strong><\/span><br \/>\nAdds Florian Richter, designer for the exteriors of this project: \u201cIt was very important to be in Melbourne, with Australia destined to be one of the most important markets for Amarok, in order to better understand the customers and use cases of this product. There are many generations of &#8216;utes&#8217; here. One can spot current trends that help predict the future of pickups.\u201d Under the guidance of Martin Pohanka, head of interior design in Wolfsburg, and Peer Witt, the interiors essentially bear the signature of Dominik Krug, responsible for the stylistic and structural choice of the dashboard, which radiates from a vertical screen on the centre console, which according to him offers \u201ca very courageous, expressive and sculptural three-dimensionality.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a href=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110905_VolkswagenAmarok.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[da20657a6ba891fba51]\" data-title=\"2022110905_VolkswagenAmarok\" title=\"2022110905_VolkswagenAmarok\"><img decoding=\"async\" width=\"1000\" height=\"497\" alt=\"Volkswagen Amarok\" src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110905_VolkswagenAmarok.jpg\" data-orig-src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110905_VolkswagenAmarok.jpg\" class=\"lazyload img-responsive wp-image-55851\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27497%27%20viewBox%3D%270%200%201000%20497%27%3E%3Crect%20width%3D%271000%27%20height%3D%27497%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110905_VolkswagenAmarok-200x99.jpg 200w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110905_VolkswagenAmarok-400x199.jpg 400w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110905_VolkswagenAmarok-600x298.jpg 600w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110905_VolkswagenAmarok-800x398.jpg 800w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110905_VolkswagenAmarok.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1000px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p><span style=\"color: #a0ce4e;\"><strong>A DNA Matter<\/strong><\/span><br \/>\nThe T-shaped architecture prevailed over the two alternatives, one completely linear (designed by Richard Mohos with the collaboration of Damien Grossemy) and the other linear but divided in half by a horizontal screen (designed by Matthias Kim). \u201cIt was important to maintain the DNA of Volkswagen and Amarok by integrating the new architecture, which is unusual in VW commercial vehicles. The end result is a very strong horizontal theme that opens to integrate the vertical screen.\u201d With regard to HMI, the new Amarok imposed a particular challenge on the development team: how to implement and build on top of an existing OEM software platform sourced by VW\u00b4s cooperation partner. \u201cIt not only has to look like, the HMI also has to feel and interact just like any other authentic Volkswagen,\u201d Roberta Ricci, the responsible HMI coordinator, explains.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><a href=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110906_VolkswagenAmarok.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[22d3e2fb77272d35a57]\" data-title=\"2022110906_VolkswagenAmarok\" title=\"2022110906_VolkswagenAmarok\"><img decoding=\"async\" width=\"1100\" height=\"554\" alt=\"Volkswagen Amarok\" src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110906_VolkswagenAmarok.jpg\" data-orig-src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110906_VolkswagenAmarok.jpg\" class=\"lazyload img-responsive wp-image-55853\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271100%27%20height%3D%27554%27%20viewBox%3D%270%200%201100%20554%27%3E%3Crect%20width%3D%271100%27%20height%3D%27554%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110906_VolkswagenAmarok-200x101.jpg 200w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110906_VolkswagenAmarok-400x201.jpg 400w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110906_VolkswagenAmarok-600x302.jpg 600w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110906_VolkswagenAmarok-800x403.jpg 800w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/10\/2022110906_VolkswagenAmarok.jpg 1100w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1100px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><p><span style=\"color: #a0ce4e;\"><strong>Colours and materials<\/strong><\/span><br \/>\nFlorian Wendt, in charge of the overall project, continues: \u201cWhen selecting a specific drive mode, you\u00b4ll discover intricate 3D animations of the new Amarok ploughing through snow, crossing a muddy trail or speeding through a solid tarmac road. We sought to set priorities and a whole new benchmark with these animations.\u201d Great attention was paid to the design of the details and to the choice of materials and colours, in a crescendo of refinement that takes the PanAmericana and Aventure models to levels very different from the basic Amarok. The credit goes above all to Pavol Sajtak, head of C&amp;T, and his collaborators: Marcel Dornberg and Christiane Fleischer (seats), Theresa Scholl (paints and materials), Fatih Tabak (surfaces and structures), without forgetting Andrea Hillerdt for paints of the exteriors.<\/p>\n<p><strong>(Full article in A&amp;D n. 257)<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":55843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-55886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-story-en"],"publishpress_future_action":{"enabled":false,"date":"2026-05-26 09:08:06","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/55886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=55886"}],"version-history":[{"count":0,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/55886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media\/55843"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=55886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=55886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=55886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}