Bentley has worked with students on the Intelligent Mobility MA course at London\u2019s Royal College of Art, to create a collection of visionary design concepts for display in Germany and in Europe in\u00a0early 2023.<\/p>\n
The students\u2019 designs were first shown as Bentley Projects at The Guggenheim Museum Bilbao in September, as part of Motion, Autos, Art, Architecture \u2013 an exhibition exploring the intersection of automobile design and art, curated by the Norman Foster Studio.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Bentley](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2022\/11\/2022112502_Bentley_RCA.jpg\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>The designers of the future were invited to explore sustainable luxury and how future vehicles can be designed to adapt and evolve during their lifecycle to provide more sustainable, efficient and meaningful ways of co-existing with people.<\/p>\n
The objective was driven by Bentley\u2019s ‘Beyond100\u2019 strategy \u2013 a holisitic future vision to transition the Bentley brand Chairman and Chief Executive, Adrian Hallmark, embodied the vision of this strategy in his ambitious claim: \u201cWithin a decade, Bentley will transform from a 100-year-old luxury car company to a new, sustainable, wholly ethical role model for luxury.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>Professor Dale Harrow, Chair of the Intelligent Mobility Design Centre and Head of Intelligent Mobility Design, Royal College of Art, said: \u201cWe are at a turning point where the onset of autonomous vehicles must be balanced with sustainable materials and processes: students have developed a wide range of responses to this need in collaboration with Bentley who have\u00a0supported them throughout the design process.\u201d<\/p>\n
The eight projects that were selected each proposed a radical new form for sustainable luxury mobility, through vehicles and systems designed to create a sense of belonging, respect and meaning for the owners of today and tomorrow.<\/p>\n<\/div><\/div><\/div><\/div><\/div>