\u201cIt\u2019s a diamond on four wheels\u201d.\u00a0 This is how Simon Humphries, Operating Officer and Chief Branding Officer Toyota, defines the new Toyota C-HR with its faceted surfaces, harking to the first generation in looks, yet new in every detail and taken to a truly exemplary level of refinement. \u201cThe theme is quite similar to the previous, but we wanted to highlight it even more. We condensed that feeling of agility, making it in some respects even stronger\u201d, he tells us at a meeting in Milan.\u00a0\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div> \u201cThe C-HR has been critical to the image of the Toyota range.\u00a0 I remember when we were working on the project with Fukuichi-san and we said that it was a very strong design but applied to a simple architecture, very similar to a stagecoach, with the wheels at the four corners\u201d, he says, quoting Tokuo Fukuichi, his predecessor who headed all Toyota and Lexus design. \u201cThat basic architecture has remained very similar, but the styling is different: at that time we didn\u2019t have the references we have today after introducing the Aygo Cross and the Yaris. So the C-HR has been able to evolve, but still remain vital and vibrant\u201d.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2023\/06\/2023062602_toyota_c-hr.jpg\")
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