A giant employing more than 35,000 – with 29 R&D centres, 20 production sites, a design centre with premises in Turin and Lyon – entirely given over to realising commercial vehicles and buses that are functional, cutting-edge and attractively designed. Iveco Group is also active in the Powertrain and Financial Services sectors. For almost half a century, it has been designing vehicles to carry goods and people worldwide, however, for the past two years, its journey has taken a new direction following the spin-off from CNH Industrial.\u00a0<\/span>It has also been given an independent listing on the Milan Stock Exchange, the aim of this being to attract new investment and build brand authority.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div> From the logo to the lineup<\/strong><\/span> New interior for the S-Way<\/strong><\/span> Technology first<\/strong><\/span>![\"IVECO](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2024\/02\/2024022902_IvecoGroupSWay.jpg\")
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\n<\/span>\u201cIt was a radical change that had to be reflected in the brand image, starting with a new logo and comprehensive product restyling\u201d, says Marco Armigliato, Head of Centro Stile at Iveco Group, who heads up the group’s twenty designers. The logo was therefore updated, the creatives retaining the original lettering, but redesigning the components to give them a softer, more technologically advanced aesthetic. On the back of IVECO’s hefty \u20ac1 billion investment on the new MY24, the design team embarked on a comprehensive rejuvenation of the entire lineup, spearheaded by a thorough overhaul of the S-Way to enhance its functionality and appeal. The exterior makeover focused on increasing customisation options at the front. Armigliato continues: \u201cThe grille has been modernised and can be customised with an array of colours and materials. A choice guided by the demands of our customers, who are particularly discerning when it comes to picking distinctive identifiers for their trucks\u201d. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\n<\/span>A substantial effort was reserved for the interior: \u201cHere too we listened to customer feedback and came up with the idea of dividing the cabin into three distinct areas\u201d, Armigliato says. Ideas for the interior were cut down to three, the end result being a mix of options that included a professionally rewarding driver’s seat with driver-centric, car-inspired controls and even an ignition button on the steering wheel, a central service area with pull-out drawers, and a living area providing the driver with colourful, practical solutions. \u201cWe went for warm colours for the chill-out area, to convey a more serene ambiance, with materials inspired by modern furnishings\u201d, explains Isabella Burgio, Color&Trim. \u201cThe living area has soft, friendly forms\u201d, Bruno continues, \u201cprioritising comfort with a sinuous element embracing the dashboard and creating a cocooning effect within the passenger compartment. The central ‘utility’ part is given over to technical controls and stowage spaces: the former now has a more orderly layout, the latter larger and more comfortable\u201d.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\n<\/span>A radical change that has included technological advancements: 10- or 12-inch digital instrumentation in front of the driver, combined with an 8- or 10-inch infotainment system. \u201cAll screens are customisable just like our smartphones\u201d, explains Francesco Turina, UX\/UI Design. \u201cThe intention was to develop fully digital instrumentation that would help the driver in all phases of driving and manoeuvring, so alleviating fatigue as well as improving the on-board experience through the integrated connectivity services\u201d.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>