Opulence, abundance, technology, sustainability. Interpretations of luxury can be multiple, and Neolun, Genesis\u2019 latest concept car, is linked to formal minimalism: \u201cWe asked ourselves what luxury meant for our brand. The answer? Simplicity of form combined with ideas that will make our passengers\u2019 travel unforgettable\u201d. Il Hun Yoon, head of Genesis design, and his team collected suggestions from those who already drive or ride the brand\u2019s flagship and turned their requests into a large electric luxury SUV with an imposing presence.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Genesi](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2024\/06\/2024070402_GenesisNeolun.jpg\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>Electric proportions<\/strong><\/span> References to tradition<\/strong><\/span> Efficiency care<\/strong><\/span>
\n\u201cWhy an SUV? It was the missing piece in our product portfolio: the G90 needed a big brother with high wheels\u201d, continues Il Hun Yoon, who has led Genesis design since last November and has previously worked for high-end brands such as Bentley and Mercedes-Benz. \u201cWe conceived the exterior styling as a monolith with typically electric proportions: a long wheelbase, short overhangs and a minimalism of form consistent with its green propulsion\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nTo understand the link between Genesis and the traditions and customs of South Korea, it is enough to investigate the reason for the name Neolun, a combination derived from the Greek \u201cneo\u201d, meaning new, and the Latin \u201cluna\u201d (moon): \u201cThe smooth, polished surfaces recall the characteristic Korean porcelain vases, in the shape of the moon\u201d, explains Il Hun Yoon, emphasising that craftsmanship is a necessary condition for the existence of any luxury brand. This is what differentiates the luxury brand from the generalist one, it is not just a matter of cost\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nThe search for purity led the designers to combine the headlamps in a double full-width light band that reaches the side, interrupted only at the wheel arches. At the bottom, the only openings at the front necessary to cool the technical components of the super SUV: \u201cAlthough the shapes are sculptural and full, we have managed to take obsessive care of efficiency thanks to hidden aerodynamic appendages and small active spoilers. In addition, on the move, the air suspension provides unparalleled comfort and allows the Neolun to raise and lower itself\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div>