With its Quintessenza, Italdesign pioneers a conceptual journey, a revolutionary architecture targeting the new generations in the global marketplace. Inspired by the four elements – earth, air, water, fire \u2013 the project places humans at its core,\u00a0 a tradition deeply rooted in the company\u2019s 55-year history. Under the banner of innovation and sustainability.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Italdesign](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2024\/09\/2024090502_ItaldesignQuintessenza.jpg\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>Joaquin Garcia \u2013 The new values of mobility<\/strong><\/span> The four natural elements<\/strong><\/span> Exterior Design \u2013 The harmony of contrasts<\/strong><\/span>
\n\u201cThe merging of expertise is key to a successful project. Only a fusion of different values can generate a result that is complete in every detail\u201d. When the Italdesign designers started working on the Quintessenza concept car, they set out to explore different worlds, bringing together the most diverse of skillsets and combining them in a mix of creativity and ingenuity. \u201cHere every project starts from scratch\u201d, says Joaquin Garcia, Italdesign’s design director. \u201cI say it again and again: we must not forget that we are a service company that works in the open market. This gives us enormous creative opportunities because we are not bound by family feeling or a specific house style, but we can innovate freely and make our skills available to everyone”.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nThe idea behind the Quintessenza stemmed from a desire to humanise technology in a world where we are increasingly distracted by digital reality. \u201cAfter the Climb-E that we unveiled at the CES in January 2023, we chose a different theme for this year’s Beijing Motor Show. The goal? To put the focus back on to the car itself and the driver. We put together a lean, dynamic team of five and asked ourselves how to get back to basics. The answer was unequivocal: explore the four natural elements and develop a concept car that embodied their essence\u201d, Garcia went on. So, earth would give structure and security to the design, water would provide adaptability, air would be the experiential and intangible part of the car, while fire would convey the more emotional values such as passion, love and attraction.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nThe roots that inspired the Quintessenza are to be found in Moncalieri, the town near Turin that has been home to Italdesign since 1968. \u201cIt was here in 2013 that the Parcour was designed, a hypercar that could also go off-road\u201d, says Samuele Errico Piccarini, exterior designer. \u201cThe same multi-purpose spirit can be found in the Quintessenza, which is a true 5.6-metre-long pick-up, but thanks to its streamlined profile and contoured surfaces it manages to hide its dimensions behind a coup\u00e9 silhouette.
\n\u201cThe contrasts are also revealed in the bodywork, characterised by rather strong and pronounced perimeter elements and marked lines that coexist with smooth, polished surfaces\u201d, continues Piccarini. Characteristics that converge in one purpose: the Quintessenza is a vehicle designed to accompany man in his encounter with the very elements that generated him: water, air, earth and fire.<\/p>\n<\/div><\/div><\/div><\/div><\/div>