{"id":67466,"date":"2024-11-05T06:59:30","date_gmt":"2024-11-05T05:59:30","guid":{"rendered":"https:\/\/autodesignmagazine.com\/?p=67466"},"modified":"2024-11-05T08:01:57","modified_gmt":"2024-11-05T07:01:57","slug":"cupra-terramar-between-family-and-tribe","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2024\/11\/cupra-terramar-between-family-and-tribe\/","title":{"rendered":"CUPRA TERRAMAR, BETWEEN FAMILY AND TRIBE"},"content":{"rendered":"

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Decidedly Latin, starting with the marked sensuality of the surfaces, but permeated with a welcoming spirit and volume: the latest expression of the most dynamic brand in the Volkswagen galaxy, the culmination of a successful evolutionary path, moves into new areas of use without denying too much of its usual character.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Sense of tension<\/strong><\/span>
\nEven the proportion between body work and windows, designed by a decidedly sustained belt line, \u201csuggests a protective approach for the passengers\u201d in the words of design director Jorge D\u00edez, \u201cand at the same time contributes to creating a sense of tension\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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\u201cYoung and defiant\u201d<\/strong><\/span>
\nQuest\u2019ultimo termine pare animare l\u2019intero progetto, insieme a una pi\u00f9 ampia visione comunicativa: \u00abI tratti decisi producono un\u2019aggressivit\u00e0 utile non solo a fini formali, bens\u00ec perfetta per trasmettere la nostra immagine di Casa giovane e combattiva\u00bb. Non a caso il dialogo fra curve sensuali e geometrici gradini si dispiega uniformemente sull\u2019intero corpo vettura, segmentando la coda e trionfando nel frontale \u00aba muso di squalo, che permette di allungare il cofano e imprimere una spinta in avanti al profilo, come gi\u00e0 accaduto per il restyling della Formentor\u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Dual nature<\/strong><\/span>
\nDespite having an overall length that is only seven centimetres longer, the Terramar is therefore a \u201cbig sister\u201d capable of topping the range in a markedly more mature and family-oriented key, making use of the more advanced MQB Evo platform. \u201cWe are aiming very much at modern couples with children, who love the progressive liveliness of Spanish products while still wanting sobriety and content. On the other hand, the very name of the model, split between ground solidity and wave motion, represents this dual nature\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Cupra’s mission<\/strong><\/span>
\nAbove all, the bodywork resonates with a subtle intent to provoke, which \u201crecalls Cupra\u2019s mission to create desire, and manifests itself not through fixed criteria – a risk for the differentiation of individual cars – but through the quest for a certain overall taste and the specific development of an element like the triangle, both pungent and tribal to the right point\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Energy and comfort<\/strong><\/span><\/p>\n

\u201cIn the cabin, too, we play on an energetic and comfortable approach\u201d, explains D\u00edez. \u201cThe driver-oriented console and the specific seats induce the driver to enjoy the best of driveability; the three trim variants focus on different atmospheres rather than qualitative parameters, and the boot can hold up to 630 litres with the rear seats in use\u201d2. A balance between untamed and user-friendly.<\/p>\n

(Full article in A&D no. 269)<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":67382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[514,1289],"class_list":["post-67466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-story-en","tag-cupra-en","tag-cupra-terramar-en"],"publishpress_future_action":{"enabled":false,"date":"2026-07-14 02:44:11","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/67466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=67466"}],"version-history":[{"count":2,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/67466\/revisions"}],"predecessor-version":[{"id":67468,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/67466\/revisions\/67468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media\/67382"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=67466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=67466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=67466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}