{"id":69610,"date":"2025-04-12T07:37:04","date_gmt":"2025-04-12T05:37:04","guid":{"rendered":"https:\/\/autodesignmagazine.com\/?p=69610"},"modified":"2025-04-12T08:02:52","modified_gmt":"2025-04-12T06:02:52","slug":"traccia-erre-company-trophies-for-the-car-design-award-2025","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2025\/04\/traccia-erre-company-trophies-for-the-car-design-award-2025\/","title":{"rendered":"TRACCIA, ERRE COMPANY TROPHIES FOR THE CAR DESIGN AWARD 2025"},"content":{"rendered":"

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For the 2025 edition of the Car Design Award, ERRE Design Studio rethought Traccia – the trophy proposed last year that\u00a0 represents the legacy of the winners and the mark they make on history through their projects – keeping the traditional design intact but placing a significant focus on CMF innovation. The intention was to pay homage to the heritage and values that the award embodies and to ensure historical continuity, while setting its sights on the future.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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The shape of the trophy has sculptural elements in it, such as the solid base with horizontal orientation, a reference to the horizontality of the project team, and strongly dynamic elements, such as the silhouette of the track, fluid and organic, which expresses very well the reflections and concept of the ERRE designers.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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The team wanted to explore the possibilities offered by the CMF, emphasising bold and precious elements and textures: a refined material palette was introduced, a harmonious combination of wood, aluminium and Alcantara material to enhance the visual impact and tactile experience. The careful selection of materials sought to create a balance between tradition and modernity, and redefined the classic by evolving it with sophistication and elegance. The results are three unique combinations aligned with the spirit of the times of car design.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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The elements selected represent very precise values: wood for the base, with a semi-glossy finish that enhances its depth and natural grain and is an immediate reminder of stability, tradition and authenticity; mirror-polished metal emerging from the wood and symbolising progress and the courage of choices; Alcantara in a special perforated pattern that expresses the dynamism and exclusivity of Made in Italy.<\/p>\n<\/div><\/div><\/div><\/div><\/div>