Design Beyond Design<\/strong><\/span> This story, from its founding by Giugiaro and Aldo Mantovani to its acquisition by the Volkswagen Group, is of course told and illustrated with care in \u201citaldesign \u2013 Engineers of ideas\u201d, but not right away. First published in 2024 in Italian and now available in an English-language edition, this large volume opens much like a great film: it begins in the present, portraying what Italdesign is and does today, before diving into a long and substantial flashback covering the company\u2019s origins and the remarkable trajectory of the Giugiaro family.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Great space is dedicated to the production phase, to prototyping, and to the technologies that transformed the legendary pencil strokes of the founders\u2014and the many talented designers who worked alongside them\u2014into solid form. It\u2019s a legacy who the Moncalieri-based company (near Turin) still proudly carries today.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Aldo Colonetti and Valentina Croci, with Italdesign itself, have opted for a clean and elegant layout, never overwhelming: the pages are neither packed with text nor crowded with images. Instead, enlargements and close-up details take center stage. Across 288 pages, the photographs in color and black and white are arranged with care.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
\nIf there\u2019s one company that has made industrial vision\u2014more than style\u2014its winning trait, that company is Italdesign. In over 50 years, the firm founded by Giorgetto Giugiaro has carved out a key role alongside major manufacturers, while helping emerging players take their first steps\u2014without ever giving in to the temptation of becoming a manufacturer itself.<\/p>\n<\/div><\/div><\/div><\/div><\/div>![\"Books](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2025\/07\/2025072102_BookItaldesign.jpg\")
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