{"id":7144,"date":"2016-01-18T09:01:45","date_gmt":"2016-01-18T08:01:45","guid":{"rendered":"http:\/\/autodesignmagazine.com\/en\/2015\/12\/larmonia-della-potenza-atletica\/"},"modified":"2017-02-21T09:02:36","modified_gmt":"2017-02-21T08:02:36","slug":"larmonia-della-potenza-atletica","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2016\/01\/larmonia-della-potenza-atletica\/","title":{"rendered":"OPEL ASTRA, THE HARMONY OF ATHLETIC POWER"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>\u201cWe took the Astra to the gym, to make it lighter, more efficient and more dynamic and give it athletic power\u201d begins a smiling Mark Adams \u2013 design vice president of General Motors Europe \u2013 as he admires the latest arrival in the Opel family.<\/p>\n<p>Designed entirely at Russelsheim from a blank sheet of paper, with an efficient body underpinned by an all-new platform, the new Astra interprets the evolution of the brand\u2019s style philosophy towards a theme of: \u201cSculpture meets German precision\u201d. The soft volumes and sensual lines creating an emotive bond with the user are a legacy from the Monza Concept &#8211; the manifesto of Opel\u2019s new design language.<\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" id=\"no\"><a href=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/Opel_Astra_02.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[ce6dbe0867d5c7552ff]\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/Opel_Astra_02.jpg\" alt class=\"lazyload img-responsive\"\/><\/a><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><p>\u201cMonza was a true show car, a portrait of the formal coherence of our design direction, and a concept with strong DNA destined to influence our entire future range\u201d, explains Mark Adams. \u201cAstra is the beginning of a new path, which evolves the previous generation with fresh new elements in keeping with this philosophy, and we are very proud of the harmony and flow of this car.\u201d<\/p>\n<p>Astra is now more muscular, compact and light. \u201cTo keep weight down, we also made the tyres smaller \u2013 continues Adams \u2013 a solution that is never particularly appealing to a designer, but which was offset by visually reducing the entire mass of the body, so that wheels are still to scale.\u201d<\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" id=\"no\"><a href=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/Opel_Astra_01.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[2cc1b12bc41ebd638d0]\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/Opel_Astra_01.jpg\" alt class=\"lazyload img-responsive\"\/><\/a><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3\"><p>\u201cThe greenhouse line ends sooner, and we created a floating roof effect by applying dark plastic trim to the pillar which simulates glass, extending the perceived length of the flank towards the rear\u201d, says Mark Adams.<\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\" id=\"no\"><a href=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/Opel_Astra_04.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[ff8b99c863c5d88ad00]\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/Opel_Astra_04.jpg\" alt class=\"lazyload img-responsive\"\/><\/a><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\"><p>Chief exterior designer Uwe M\u00fcller explains how the front view is perfectly balanced and has been made to appear broader than the previous model by \u201ca chromed connection formed by the two parallel lines, which include the badge and cross the full width of the grille horizontally at the top to then join the silver line describing the headlights, with their distinctive wing shape\u201d.<\/p>\n<p>\u201cWe wanted an aerodynamic, sleek car, so we focused particularly on the treatment of the tail which, with its sculpted, soft volumes could have seemed contradictory. So as well as the spoiler, we also introduced sharp corners to direct the air at the sides of the rear screen and at the front edge of the \u2018simulated glass\u2019 in the C-pillar\u201d, continues Muller.<\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\" id=\"no\"><a href=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/Opel_Astra_05.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[d7ad9e2f43e91bd0a04]\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/Opel_Astra_05.jpg\" alt class=\"lazyload img-responsive\"\/><\/a><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-5\"><p>In the side view, the sculpted centre portion is framed by two distinct lines \u2013 with one cut through the flank and joining the taillight, and another at the base pushing the sill outwards. The beltline, on the other hand, joins the headlamp, creating a sense of continuity which accentuates the car\u2019s road presence.<\/p>\n<p>\u201cFor the interior, we worked with almost the opposite goal we had for the exterior, to maximise perceived space\u201d, says Mark Adams. Occupants are welcomed with comfort, space and refined materials, and with a sense of protection offered by the tall beltline, while improved visibility \u2013 achieved by moving the side mirror lower down on the door, reducing the thickness of the A pillar \u2013 contributes to a greater impression of control.<\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\" id=\"no\"><a href=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/Opel_Astra_06.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[bffd44ef9263dce3e1c]\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/Opel_Astra_06.jpg\" alt class=\"lazyload img-responsive\"\/><\/a><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-6\"><p>The dash continues the horizontal theme of the exterior, with lines echoing the slender, precise lines defining the grille.<\/p>\n<p>Possible sources of distraction for the driver have been minimised by placing the display high up on the dash to facilitate access. \u201cOur approach was dictated by the saying \u2018keep your eyes on the road and your hands on the wheel\u2019\u201d, explains Adams.<\/p>\n<p>\u201cNo less importantly, we wanted to democratise technology with this car, bringing high-tech solutions typical of premium brands to the customer.\u201d Astra therefore paves the way for innovation by offering OnStar (the first car to do so in Europe) \u2013 an active and passive driver assistance system, and a 4G WiFi connection capable of serving up to seven devices simultaneously. An extraordinary choice of premium features for a car in this segment.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-7\"><p><strong>Full article in Auto &amp; Design no. 216<\/strong><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-8\"><p>[tz_plusgallery id=&#8221;7&#8243;]<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":7145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,43],"tags":[],"class_list":["post-7144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive","category-design-story-en"],"publishpress_future_action":{"enabled":false,"date":"2026-05-09 11:18:30","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/7144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=7144"}],"version-history":[{"count":0,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/7144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media\/7145"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=7144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=7144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=7144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}