The first edition of the Piemonte Meets China – Turin Automotive Design Award (TADA), was held during the 2025 Turin Motor Show. This award celebrates the stylistic excellence of Chinese car manufacturers and their connection to Turin, the city home to many design studios of brands born in the shadow of the Great Wall.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Changan](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2025\/10\/2025100303_Changan_Pettersson.jpg\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div>Changan Deepal S07<\/em><\/p>\n<\/div><\/div><\/div> Changan Deepal S05<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div> Among the winners, the Changan Deepal S07 won \u201cBest Exterior Design\u201d while the Changan Deepal S05 received the trophy for \u201cBest Human-Centric Intelligent Integration.”\u00a0 Jakob Pettersson, Changan Deepal Exterior Design Director, commented on the double recognition: “I am very pleased that Changan has received these two awards. They are a tangible sign of our work. This achievement comes a long way and demonstrates how our commitment to the Turin design center has borne fruit. We started many years ago with the intention of building a long-term strategy, and now we are reaping what we have sown. Our success is born from the union of China’s technology and expertise in electric vehicles with Europe’s excellence in design: for us, the bond between Changan and Turin is unbreakable.”<\/p>\n<\/div><\/div><\/div><\/div><\/div> Changan actually opened its design studio in Rivoli (Turin) in the early 2000s. “At first, it was a small facility,” Pettersson recalls. “Then we gradually grew, and now we’re finishing work on the new headquarters, a large and functional space ideal for hosting our designers.”<\/p>\n<\/div><\/div><\/div><\/div><\/div> According to Pettersson, Changan has a different approach than other manufacturers, and this allows it to create cars with a personal and recognizable style. This is demonstrated by Deepal, for example, a brand that rests on three pillars: new technology, customer needs, and respect for nature.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>