{"id":71759,"date":"2025-10-13T08:00:38","date_gmt":"2025-10-13T06:00:38","guid":{"rendered":"https:\/\/autodesignmagazine.com\/?p=71759"},"modified":"2025-10-08T19:06:16","modified_gmt":"2025-10-08T17:06:16","slug":"dongfeng-box-compact-and-bold","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2025\/10\/dongfeng-box-compact-and-bold\/","title":{"rendered":"DONGFENG BOX, COMPACT AND BOLD"},"content":{"rendered":"

<\/div><\/div>

The end-of-september Auto Torino Show marked the official arrival in Italy of the Dongfeng Group, which, following current practice, is introducing several distinctive sub-brands at once \u2014 such as Voyah and Mhero \u2014 aimed at the crowded mid- and upper-market SUV segments, with petrol and hybrid models positioned to challenge European best-sellers. The Dongfeng brand itself, however, is tasked with covering the more accessible market tiers, including the demanding B-segment \u2014 a challenge even for manufacturers able to offer a strong price-to-content ratio like Chinese automakers.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/a><\/span><\/div><\/div><\/div><\/div><\/div>

Close to its compact SUVs Huge and Mage, Dongfeng is launching the Box, a 4.02-metre electric city car that combines style and substance, with an entry price just above twenty thousand euros.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/a><\/span><\/div><\/div><\/div>
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>

Developed by Dongfeng Nammi, a division focused on affordable electric vehicles, it represents the \u201cboxy style\u201d philosophy, with tall, vertical proportions ensuring generous interior space \u2014 yet softened by skillful use of curves, sculpted side panels and a contrasting roof color.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/a><\/span><\/div><\/div><\/div><\/div><\/div>

A closer look at the front and rear light design makes it easy to imagine the Box within the Mini or Smart line-up, confirming its inspiration from Europe\u2019s \u201cfun\u201d and aspirational brands. Inside, distinctive details include a soft, quilt-effect dashboard with leather straps. The digital cluster and large 12-inch display reflect the broader \u201cTesla-oriented\u201d trend among Chinese manufacturers, with all driving and onboard settings controlled through menus \u2014 though some physical buttons remain, such as the mirror adjustment on the armrest.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1138,"featured_media":71748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[3190,3191],"class_list":["post-71759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-extra-en","tag-dongfeng-en","tag-dongfeng-box-en"],"publishpress_future_action":{"enabled":false,"date":"2026-05-09 17:57:50","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/71759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/1138"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=71759"}],"version-history":[{"count":2,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/71759\/revisions"}],"predecessor-version":[{"id":71761,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/71759\/revisions\/71761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media\/71748"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=71759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=71759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=71759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}