With the Tindaya, Cupra unveils the manifesto of its future identity. Lines inspired by the power of a volcano, natural materials and a human approach to technology define Jorge D\u00edez’s vision: an electric car that is driven by emotion and connection, not just efficiency.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Cupra](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2025\/10\/2025110702_CupraTindaya.jpg\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>The name of a sacred mountain<\/strong><\/span> Cupra\u2019s Manifesto for the electric era<\/strong><\/span> Sustainability and autenticity<\/strong><\/span>
\nDesign in the new Cupra Tindaya becomes a living material, infused with primordial energy. \u201cOur aim was to create a car that conveyed life, not just power\u201d, explains Jorge D\u00edez, Cupra’s Head of Design. \u201cThe Tindaya was born out of a desire to build an emotional connection between driver and car, something going beyond function and touching the senses\u201d. The car is named after the sacred mountain of Fuerteventura, a volcano that unites earth and sky, matter and spirit. \u201cWe wanted to capture that suppressed force, the feeling of warmth and movement that a volcano exudes even when it is dormant\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nThe result is a body of muscular tension and fluid lines, where every surface seems to be shaped by the wind. The proportions are new and more daring, with a sculpted front and a rear that conveys solidity without sacrificing elegance. The Tindaya is Cupra’s manifesto for the electric era: a 365 kW project, but one in which technology is only part of the story. \u201cOur idea of performance is connection, not competition\u201d, explains D\u00edez. \u201cThe interior design puts the driver at the centre, giving him back control and the physical pleasure of driving, even in an electric world\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nFront and centre of the cabin is the multifunctional steering wheel, which redefines the human-machine interface. Not just a control interface, but a sensory bridge: it uses touch-based feedback, adaptive lighting and three driving modes. Inside, the work on materials reflects the brand’s philosophy: sustainability and authenticity. Natural fibre replaces carbon, the leather is bio-based and animal-free, while 3D-printed aluminium components reduce weight and add personalised touches. Cupra has also introduced new-generation materials that combine texture and light under layers of glass, creating visual depth and dynamism.<\/p>\n<\/div><\/div><\/div><\/div><\/div>