{"id":73873,"date":"2026-04-01T09:47:13","date_gmt":"2026-04-01T07:47:13","guid":{"rendered":"https:\/\/autodesignmagazine.com\/?p=73873"},"modified":"2026-04-01T09:47:13","modified_gmt":"2026-04-01T07:47:13","slug":"fiat-ied-and-isia-working-together-to-envision-the-mobility-of-the-future","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2026\/04\/fiat-ied-and-isia-working-together-to-envision-the-mobility-of-the-future\/","title":{"rendered":"FIAT, IED, AND ISIA: WORKING TOGETHER TO ENVISION THE MOBILITY OF THE FUTURE"},"content":{"rendered":"
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Fiat is launching a design project involving the next generation of young designers, who have been asked to conceptualize the compact car of tomorrow. This collaboration brings together the brand and a group of students from two Italian design schools\u2014IED Istituto Europeo di Design in Turin and ISIA Roma Design\u2014with the goal of interpreting the future of urban mobility through the lens of the brand\u2019s values: compactness, strong personality, and unmistakable DNA. The project engages students in a comprehensive design process: from research, through mood boards, sketches, and models, to the final narrative.<\/p>\n

At the heart of the initiative is a unique dialogue spanning three generations of design. The two voices guiding the students are those of Giorgetto Giugiaro, President of GFG Style and one of the most influential designers of all time, and Fran\u00e7ois Leboine, Fiat Head of Design, representing the brand\u2019s continuous evolution. Both will enrich the dialogue and provide guidance through their unparalleled experience, inspiring the young designers from IED and ISIA to shape the next chapter of the Turin-based brand\u2019s urban mobility.<\/p>\n

Students were encouraged to embrace Fiat\u2019s timeless \u201cLess is More\u201d philosophy\u2014a principle rooted in the original Panda and emblematic of Italian ingenuity\u2014and challenged to rethink how space, weight, and materials can be used to pursue smart, accessible solutions full of personality. The goal is to bring to life the concept of a new urban vehicle that embodies the brand\u2019s values: compact, functional, joyful, innovative, and people-centric. In addition to the final product, this collaboration aims to highlight the stages of the creative process and how the brand\u2019s DNA translates into emotions and concrete ideas, with a film crew documenting the experience to offer a behind-the-scenes look at the energy and imagination driving this challenge. Finally, a special jury will select three finalists, who will have the incredible opportunity to present their work during an event at Milan Design Week, taking place from April 21 to 26.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1140,"featured_media":73870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[1875,3455,628,3456],"class_list":["post-73873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-fiat-en","tag-fiat-ied-e-isia","tag-ied-en","tag-isia"],"publishpress_future_action":{"enabled":false,"date":"2026-05-10 11:25:57","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/73873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/1140"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=73873"}],"version-history":[{"count":1,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/73873\/revisions"}],"predecessor-version":[{"id":73874,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/73873\/revisions\/73874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media\/73870"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=73873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=73873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=73873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}