{"id":74303,"date":"2026-05-04T15:39:01","date_gmt":"2026-05-04T13:39:01","guid":{"rendered":"https:\/\/autodesignmagazine.com\/?p=74303"},"modified":"2026-05-04T15:39:02","modified_gmt":"2026-05-04T13:39:02","slug":"lamborghini-urus-se-tettonero-capsule-a-showcase-of-uniqueness","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2026\/05\/lamborghini-urus-se-tettonero-capsule-a-showcase-of-uniqueness\/","title":{"rendered":"LAMBORGHINI URUS SE \u201cTETTONERO\u201d CAPSULE: A SHOWCASE OF UNIQUENESS"},"content":{"rendered":"

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When the dramatic moving wings open, amid smoke machines and strategically diffused lighting, two silhouettes appear that are hard to miss. As imposing as only SUVs built in Sant\u2019Agata Bolognese can be, one is clad in Viola Pasifae and the other in Verde Mercurius, both crowned by a Nero Shiny roof. Thus, a truly exclusive edition is revealed, defined by a term borrowed from the fashion lexicon (Capsule) and introduced\u2014not by chance\u2014during Milan Design Week, as it explicitly aims to multiply the interplay of colors and finishes.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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\u201cToday, 96% of our cars are ordered with at least one aesthetic feature that differs from the standard model,\u201d says Marco Valentini, head of the Ad Personam customization program. Here, however, a specific formula is adopted: starting from a strong design element (\u201cThe dark roof, which has always emphasized sportiness\u201d) that remains unchanged and defining, the lucky customer is given the opportunity to define almost everything else, resulting in over 70 variants (\u201cThe largest number offered to date\u201d). Furthermore, production will be limited to 630 units, adding an extra touch of rarity to the \u201ccollection.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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In addition to the colors shown in person\u2014among which the green is a new addition\u2014the lineup also includes Asopo White, Telesto Gray, Xanto Orange, and Tenerife Yellow (also new), for a total of six options. Added to these are an equal number of \u201cliveries\u201d\u2014that is, combinations of contrasting stripes and trim\u2014and various optional components such as painted wheels or brake calipers. Of particular note is the option to apply the number 63 to the sides, evoking the brand\u2019s founding year, the upcoming anniversary to be celebrated in 2026, and, simultaneously, the number of units planned. Finally, the Nero Ade interior can be complemented with more vibrant accents or carbon fiber details, choosing between leather or Dinamica Corsa-Tex fabric for the upholstery. \u201cIn this way, we take another step toward making every Lamborghini an authentic expression of individuality,\u201d concludes Valentini. The concept of identity\u2014highly relevant today\u2014is thus explored, to be projected into the world through the harmony\u2014or the boldness\u2014of a hyperbolic offering for a select few.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":74298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[444,3478],"class_list":["post-74303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-lamborghini-en","tag-lamborghini-urus"],"publishpress_future_action":{"enabled":false,"date":"2026-07-21 06:32:35","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/74303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=74303"}],"version-history":[{"count":3,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/74303\/revisions"}],"predecessor-version":[{"id":74306,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/74303\/revisions\/74306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media\/74298"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=74303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=74303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=74303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}