{"id":74544,"date":"2026-05-08T11:15:03","date_gmt":"2026-05-08T09:15:03","guid":{"rendered":"https:\/\/autodesignmagazine.com\/?p=74544"},"modified":"2026-05-08T11:15:06","modified_gmt":"2026-05-08T09:15:06","slug":"cupra-the-neo-natural-material-revolution","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2026\/05\/cupra-the-neo-natural-material-revolution\/","title":{"rendered":"CUPRA: THE \u201cNEO-NATURAL\u201d MATERIAL REVOLUTION"},"content":{"rendered":"

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At the latest Milan Design Week, Spain\u2019s most dynamic brand\u2014this time the main sponsor of Fuorisalone.it\u2014made its presence felt on multiple fronts: at Cupra Garage, the small electric Raval was unveiled (which Auto&Design will cover very soon); in a more secluded space near Piazza 25 Aprile, the interiors of the future were explored; and at the Garibaldi Gallery, the \u201cOwn the Wheel\u201d exhibition (the brand\u2019s first initiative of its kind) took place, featuring works by seven European artists. This last venue, moreover, also hosted the results of a \u201c72-hour\u201d event organized by students from the Raffles Design Institute, who imagined new scenarios centered around the automobile.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Of these initiatives, grouped under the heading \u201cBeyond the known,\u201d the second was perhaps the most interesting. Inside a mysterious, windowless rectangular space, components made of cellulose or almond fiber (examples of so-called \u201cneo-nature\u201d) were displayed alongside a seat described as \u201cevolutionary\u201d and a highly advanced dashboard-door panel assembly. \u201cWe offered a glimpse of the future, without references to current models,\u201d confirms Francesca Sangalli, head of Color&Trim. \u201cFor example, the seat with 3D-printed support foam\u201d\u2014both aesthetic and structural\u2014\u201ccan be produced with different densities and thicknesses right from the manufacturing stage, with material added only where necessary. The advantage of parametric design lies precisely in programming these aspects in advance.\u201d The result expresses an incredible minimalism in construction and weight, fully in line with ecological requirements, while taking on a bold and even \u201canimalistic\u201d aesthetic, according to Sangalli: \u201cIt is no coincidence that, when observing a biological organism under a microscope, one perceives a similar visual pattern.\u201d<\/p>\n

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In the door trim, however, \u201cthe section created using 3D knitting features its own graphic design, which also interacts with the 3D-printed pattern applied on top. This conveys sophistication, and we\u2019ve added micro-slits to let light filter through. Ultimately, in this initiative for Fuorisalone, we have maintained Cupra\u2019s strategic pillars\u2014including its tribal spirit and play of reflections\u2014while projecting them far into the future.\u201d The observer is presented with a seamless symphony of surfaces, capable of shifting texture, aligned with today\u2019s design language while heralding its evolution. A further step, pending the final results, toward redesigned and drastically innovative interiors.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":74541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[514],"class_list":["post-74544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-cupra-en"],"publishpress_future_action":{"enabled":false,"date":"2026-07-01 23:05:39","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/74544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=74544"}],"version-history":[{"count":3,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/74544\/revisions"}],"predecessor-version":[{"id":74547,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/74544\/revisions\/74547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media\/74541"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=74544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=74544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=74544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}