Forget the classic Ferraris crafted by Italian coachbuilders, the sinuous lines drawn by Pininfarina in the 1950s and 1960s, or the wedge-shaped forms of the following decades. It bears no resemblance even to the creations produced by Ferrari Design, the company\u2019s in-house design center, over its more than 15 years of operation. With the Luce, the watchword is \u201cdisruptive.\u201d A new chapter is opening for aesthetic and design research, breaking away from established conventions and as entirely unprecedented as the car itself: the Prancing Horse brand\u2019s first all-electric model and first five-seater, featuring all-wheel drive, four motors, a 122 kWh battery pack, and built on a dedicated platform, with every single component designed in Maranello, where the Luce will be produced in the coming months.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2026\/05\/Luce_26rtv4_Lightson_6000x3375.jpg\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>The design, however, originated much further afield, entrusted to the LoveFrom studio led by Jony Ive and Marc Newson, with offices in San Francisco and London\u2014a collective that brings together creatives from various disciplines, ranging from architects to product, graphic, and interaction designers. And the product design approach\u2014rather than an automotive one\u2014is clearly evident on the Luce, in an unexpected silhouette consisting of two parts: a large \u201cglass house\u201d that extends from front to rear, encased in a monolithic aluminum body whose front and rear ends act as floating spoilers. The tall, massive rear volume is striking, emphasized by the 24-inch rear wheels (23-inch front wheels).<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/a><\/span><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>\u201cWhen we received the project brief for a four-door, five-seat electric car, we took on the challenge by choosing to separate the elements,\u201d explained Marc Newson at the unveiling in Rome (who, incidentally, had already worked on an automotive project in the past, the 1999 Ford 021C concept car). \u201cWe wanted a spacious passenger compartment that was clearly distinct from the exterior bodywork, and this presented a series of problems to solve, such as the windshield wipers, given that the glass area extends forward all the way to the top of the radiator.\u201d Together with Ferrari\u2019s engineers, a vertical arrangement along the front pillars was devised, which does not significantly disrupt the vehicle\u2019s aerodynamics. \u201cI\u2019d like to dispel the misconception that designers and engineers are always at odds; we, too, have an engineering-oriented approach, and the collaboration to achieve the final result was excellent.\u201d Aerodynamics is precisely one of the aspects on which Ferrari\u2019s specialists worked most intensively, with 6,000 hours of wind tunnel simulations using scale and full-size models\u2014more than double the time dedicated to the Purosangue project at the time, the engineers note.<\/p>\n<\/div><\/div><\/div><\/div><\/div>