Sleek and low-slung, in a styling blend that blurs the lines between saloon, coup\u00e9 and MPV, the Vision Meta Turismo seems to be the perfect choice for the brand\u2019s 80th anniversary celebrations (in December 2025) as well as the glamorous backdrop of the Milan Design Week (last April). However, Kia\u2019s latest concept reaches far beyond this, offering a profound glimpse into a future of ideas that are masterfully concealed by the exterior.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Kia](\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2026\/06\/2026070302KiaVisionMetaTurismo.jpg\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>Inspiration from video games<\/span><\/strong> Progressive mobility device<\/strong><\/span> Real and digital world<\/strong><\/span>
\n\u201cWe began by focusing on the aspirations of young people, those who have grown up in a fully digital world\u201d, explains Jochen Paesen, Vice President of the Future Design Group. \u201cThe challenge was to engage with a generation that may not yet have established consumption habits and may not even like cars. We found our inspiration in video games, which offer new forms of expression and help counter the short attention spans and boredom that readily arise today\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nThe result is a vehicle that combines the familiar concepts of autonomous driving and driver-focused operation with a third, deeply immersive experience. At the heart of this vision are extensive glass surfaces that double as interactive screens, creating a digital environment that remains functional even when the vehicle is parked.\u00a0\u201cWe wanted to create a \u201cprogressive mobility device\u201d capable of looking towards the future and reinterpreting established conventions\u201d, continues Oliver Samson, head of Kia Design Europe.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\nThe generous four-door layout is paired with a highly liveable cabin for all passengers, as well as being tailored to the driver, with carefully designed seating and a deliberate emphasis on physical controls. \u201cThe young tend to draw a sharp line between the physical and the virtual\u201d, says Paesen, \u201cso we\u2019ve offered both worlds, specifically through a lever that simulates gear changes and multiple buttons for managing, among other functions, lightning-fast starts, bursts of power and engine noise\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div>