{"id":75256,"date":"2026-07-06T10:10:26","date_gmt":"2026-07-06T08:10:26","guid":{"rendered":"https:\/\/autodesignmagazine.com\/?p=75256"},"modified":"2026-07-06T10:10:26","modified_gmt":"2026-07-06T08:10:26","slug":"geely-design-camp-chooses-milan-as-a-meeting-point-for-creativity-and-innovation","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2026\/07\/geely-design-camp-chooses-milan-as-a-meeting-point-for-creativity-and-innovation\/","title":{"rendered":"GEELY DESIGN CAMP CHOOSES MILAN AS A MEETING POINT FOR CREATIVITY AND INNOVATION"},"content":{"rendered":"

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The future of mobility stems from the convergence of innovation, creativity, and the younger generations. This is the vision behind the Geely Design Camp, the international project promoted by Geely Auto, which\u2014following the success of its first two editions in China\u2014is expanding to Europe for the first time this year, involving some of the continent\u2019s most prestigious automotive design universities. The initiative serves as an important platform for dialogue dedicated to young design talents, who are called upon to envision the future of the automobile through new ideas, aesthetic languages, and solutions that combine technology, sustainability, and the customer experience.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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The European leg of the Geely Design Camp will reach one of its most significant milestones in Milan, a city that symbolizes international design and is home to the Geely Innovation Design Center Italy\u2014the creative hub inaugurated in 2023 that serves as one of the strategic hubs of the Group\u2019s global design network. Here, the finalists will have the opportunity to engage directly with the world of Geely Auto, gaining a deeper understanding of the brand\u2019s design philosophy, its design principles, and the increasingly central role of aesthetic identity in the development of future vehicles.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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\u201cDesign is one of the fundamental elements through which Geely interprets the evolution of mobility,\u201d says Marco Santucci, Managing Director of Jameel Motors for Geely and Zeekr. \u201cInvesting in young designers means investing in the ideas that will guide the next chapter of the automotive industry. Milan, with its unique design culture, is the ideal place to foster a dialogue between talent, technology, and an international vision.\u201d The program also includes a hands-on experience with a visit to Ambrostore Milano, Geely Auto\u2019s new Italian dealership, which serves as a concrete example of Geely\u2019s market approach: a place where design, technology, and brand values connect with customers and the community on a daily basis.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Geely\u2019s Milan design center opened in 2023 inside the Torre Diamante in Porta Nuova. Here, the Chinese group has chosen to establish its design language at the heart of one of the world\u2019s most influential creative ecosystems. This decision goes beyond a mere operational presence and reflects a specific cultural vision: to shape the future of mobility through a dialogue between European sensibilities, technological innovation, and international identity. The Milan center is now one of the five hubs in the global Geely Design network\u2014alongside Shanghai, Ningbo, Gothenburg, and Coventry\u2014connected through a continuous, 24-hour operational model that accelerates creative processes and fosters consistent design development on a global scale. Milan, however, represents something more: it is the meeting point between \u201cItalian Flair\u201d\u2014defined by proportions, material culture, and an attention to light and the human experience\u2014and Geely\u2019s contemporary vision of smart, electrified mobility.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":75254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[949,545,3617],"class_list":["post-75256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-geely-en","tag-geely-design-en","tag-geely-milano"],"publishpress_future_action":{"enabled":false,"date":"2026-07-14 14:15:55","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/75256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=75256"}],"version-history":[{"count":3,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/75256\/revisions"}],"predecessor-version":[{"id":75259,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/75256\/revisions\/75259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media\/75254"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=75256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=75256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=75256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}