The Citroën range is becoming increasingly bipolar and moving towards
a distinct dual personality. The early signs of this can be seen in the products
of the marque’s advanced design, which are developed along clearly
different and often completely opposing themes.
For director of global Citröen design Jean-Pierre Ploué, the C-Cactus and C-Airscape concept cars on display at Frankfurt are totally coherent with the true identity of the brand.
“In our products, we express the fun side and the carefree pleasure of enjoying the motor car on the one hand, and elegance, supreme comfort and sophisticated, classic aesthetics on the other.
The two new concepts presented here at Frankfurt embody each one of these characteristics – but there are already cars in our range that encapsulate both sides, such as the Picasso.”
The article continues in Auto & Design no. 167