SEAT LEÓN, SIMPLIFYING TO EVOLVE
For a number of years now, León has been not only Seat’s best-seller, but also the conceptual inspiration, in terms of design, for other models cooked up in the Martorell workshop. In its [...]
CITROËN C4, REINVENTING THE SEDAN
Two worlds, one car. “The new Citroën C4 packs in all the best features of two different architectures: comfort typical of saloons, an aspect that is part of our brand's DNA, and the [...]
FORD BRONCO, DESIGNED FOR ADVENTURE
A three-pronged relaunch of a 1960s icon. The Ford Bronco is re-born in its sixth generation, 24 years after the end of the fifth, and is purposefully inspired by the first, 1966 model [...]
TORINO DESIGN, COMPETITIVE GROWTH
For everyone in Turin, the fascinating complex of buildings on the hills that have had a breath-taking view over the city since the 1920s is simply Villa Gualino. Strangely enough, Turin has almost [...]
FIAT 500, A NEW ERA
There are design objects that symbolise an era. Iconic shapes that become an aesthetic reference point for the future, as long as they avoid nostalgic evocations. This is an endeavour in which the [...]
JAGUAR F-TYPE, BORN FROM TECHNOLOGY
The new Jaguar F-Type is, essentially, the child of technology. To make it even sportier, they’ve given it a bigger grille (“A beautiful mouth”, says Julian Thomson), but this touch, with a definite [...]
APRILIA MOTÒ 6.5 BY PHILIPPE STARCK, IN PURSUIT OF AN ICON
In the early 90’s the Italian motorcycle manufacturer Aprilia from Noale in the province of Venice was surfing the wave of success, churning out innovative scooters for a booming market. It was then that [...]
ALFA ROMEO GIULIA GTA, BACK TO THE ORIGINS
Celebrating 110 years of automotive history is no routine event, but when the Alfa Romeo design team sat down to think about how to celebrate it, they had no doubt about what they [...]
GFG STYLE VISION 2030, THE ALL TERRAIN HYPERCAR
A car without compromises, able to travel at high speeds both on the motorway and on desert dunes with electric motors and in total safety. If the vehicle is inspired by a country, [...]
KAWASAKI Z H2, A MUSCULAR OUTBURST
The Kawasaki Z H2 is the most powerful naked bike ever produced by Kawasaki. Equipped with the same 1.0 supercharged four-cylinder engine as the Ninja H2 and H2R, it boasts an hp of [...]
