LOTUS ELETRE, REWRITING HISTORY
The team behind the new Lotus Eletre had a tricky job designing the British brand’s first ever SUV. They knew they had to reference the brand’s sports cars but they also wanted to [...]
RENAULT AUSTRAL, FRENCH SENSUAL TECH
A combination of sensual curves and taut lines in an ensemble sprinkled with many technical details. This is “sensual tech”, the new formal language of Renault Design that is embodied by the brand [...]
MAZDA CX-60, PRESTIGIOUS REFLECTIONS
The decisive, full-bodied front end, with its vaguely squared-off light clusters, immediately speaks of an uncompromising road presence. Mazda prefers noble toughness and soon reveals a more marked ambition than usual: «The new [...]
KIA SPORTAGE, IMPACTFUL DESIGN
Surprise with eye-catching solutions while still making one of Kia’s most successful models immediately recognisable. The design of the new Sportage demanded a special effort and the Korean company's design teams responded with a [...]
LAVAZZA, IDENTITY AND INNOVATION
We are invited by Lavazza to explore its relationship with design, recently celebrated with the publication of the book "Lavazza Design People. 1996-2020”. A bond that has existed since the brand’s early days, growing [...]
CHANGAN SUPPLEMENT I ENDOWING TECHNOLOGY WITH WARMTH
SUPPLEMENTO IN INGLESE E CINESE - CLICCA QUI PER I TESTI IN LINGUA ITALIANA As we are entering the new information age, vehicles are evolving from original means of transportation to users’ intelligent [...]
NIKOLA TRE, THE SILENT GIANT
“A new vehicle needs a new design," says John Sodano, manager, exterior design at Nikola Corporation, introducing the concept underlying the design of the Nikola Tre battery-electric vehicle (BEV), produced by the U.S. [...]
RENAULT MÉGANE E-TECH ELECTRIC, ONGOING INNOVATION
“I believe every new car should be its own little revolution,” says Gilles Vidal, Renault’s chief designer. “The world is moving too fast today, and the new normal is to have new things [...]
FERRARI DAYTONA SP3, DESIGN DRIVEN
“We wanted to create an art object, not just a car, starting from our style codes and projecting them into the future". This is how Flavio Manzoni, Ferrari Chief Design Officer, presents the [...]
OPEL ASTRA, IN BETWEEN CHARACTER AND PURITY
In pointing out to Mark Adams, Opel's head of design since 2002, that the sixth-generation Astra has strong, energetic lines, he immediately replies: «That's true, but they are also very clean». [...]
