DESIGN STORY

“The world of car design will never be like it was before”: Lowie Vermeersch, founder and CEO of the Turin design house Granstudio, has no doubts that the design approach must change. “The [...]

Designing a model’s open-air variant has always been a complex challenge for designers. It's not simply a question of making the upper part of the bodywork disappear, but new stylistic, aerodynamic and technical [...]

Text by Omri Revesz, Interior Design Professor, Department of “Culture del Progetto”, IUAV University of Venice Design and research at IUAV University of Venice: equipped and connected train The three-year thesis workshop of the [...]

Not all automotive brands can have a super sports car as their flagship. “For Maserati, a new era is beginning. Other brands would have marked this step with a luxury sedan, but we [...]

Although some may hastily portray crossovers as mere "elevated" variations on the theme of the everyday hatchback, judging the right balance for the visual features of the project (robustness, agility, modernity of style) [...]

2050, a futuristic scenario in which we move around in extreme environments in vehicles suitable for every terrain, use and context. These assumptions were the basis for the projects of the eleventh edition [...]

SUPPLEMENTO IN INGLESE E CINESE - CLICCA QUI PER I TESTI IN LINGUA ITALIANA What does design mean for cars in the new era? Broadly speaking, design is an interactive exploration that reveals [...]

For a number of years now, León has been not only Seat’s best-seller, but also the conceptual inspiration, in terms of design, for other models cooked up in the Martorell workshop. In its [...]