DENZA Z9GT, TECHNOLOGICAL MANIFESTO
Denza’s arrival on the European market is a direct challenge to the luxury paradigms that have taken hold on the Old Continent. We discuss this with Stella Li, Vice President of BYD – [...]
BMW i3, BACK TO THE ESSENCE
In the transformation journey undertaken by BMW, the Neue Klasse is much more than a new platform: it is a statement of intent, a paradigm shift articulated primarily through its visual identity. The [...]
ITALDESIGN HONDA NSX TRIBUTE, A SECOND LIFE FOR AN ICON
A tribute to the original Honda NSX, but also to the man who made it famous: Ayrton Senna. If it is true that every project is born from a convergence of reasons, those [...]
KIA EV2, URBAN FREEDOM REIMAGINED
“It's a capable all-rounder that takes you out of your comfort zone. A compact, nimble SUV that expresses the character of new adventures and unlocks the possibilities for an active urban lifestyle”. That’s [...]
FERRARI SC40, POSTMODERN LANGUAGE
A one-off that reinterprets Ferrari's heritage without nostalgia. Flavio Manzoni and his team describe a project that mixes up sculpture, graphics and technical discipline. A potential ambiguity underlay the SC40: evoking the F40 [...]
SUZUKI GSX-8T/GSX-8TT, A LOOK BACK TO THE PAST
The Suzuki line-up includes two exceptional models that do not go unnoticed. These are the GSX-8T and GSX-8TT: built on the same platform as the GSX-8S, but given a retro look inspired directly [...]
LEXUS, DISCOVERING A NEW LUXURY
“I want to challenge your perception of what a luxury brand can be.” Simon Humphries, Chief Branding Officer and head of design in the Toyota group, thus introduces “Discover”, a journey to explore [...]
FERRARI 849 TESTAROSSA, THE BERLINETTA REVISITED
In many respects, Maranello’s latest creation invites muscular, high-energy adjectives – descriptors that wrap it in a perfectly tailored guise for the marque’s most agile and sharp-tempered production model. Flavio Manzoni, Chief Design [...]
SUPPLEMENT | LUC DOCKERWOLKE, THE GENESIS OF GENESIS
“Ten years of Genesis. It’s the moment to kick off for the next ten, because we've laid the foundations and now we need to build on them.” Have all your dreams come true? [...]
SAIC MG4, A PERFECT BLEND
In today’s automotive landscape, design has long outgrown its mere functional purpose. It has become a powerful medium for expressing a brand’s philosophy and evoking emotion. Against this backdrop, the new MG4 marks [...]