How can a car bring ethics to everyday mobility and still combine, harmoniously, the needs of today's society with respect for nature? “Through an approach that takes into account user needs, packaging, style, aerodynamics [...]
When Giorgetto Giugiaro designed the Hyundai Pony Coupé, presented by his Italdesign at the Turin Motor Show in 1974, he certainly could never have imagined that forty-five years on his styling research would be [...]
“A clean break with the past, a total transformation”. The conversation with Klaus Bischoff, head of Volkswagen brand design, at the style centre in Wolfsburg, began with an explicit concept: the task of the [...]
Turin. Again we’re discussing an entirely Italian concept of transport-linked style, not only one involving cars. Perhaps because of this, the ferment is palpable in the offices when those slides appear on which the [...]
