Moreover, meticulous refinement also become focal points in the passenger compartment. Ryan Patrick Joyce, who oversaw the development, says: “Every millimetre has been redesigned. But if the interior borrows suggestions from the past, both in a luxury key and in a more practical and essential sense, some of the processes hark back to a sophistication that is permitted only by the most up-to-date production and assembly techniques, as in the case of the gear lever knob”. Improvements in ergonomics, materials and construction quality thus become the crucial technical framework of a styling register pleasantly suspended between the contemporary and the nostalgic, the technological and the Spartan. “Overall, the new Wrangler required a uniquely attentive approach to customer feedback”, concludes Mark Allen. “It was important to open up to the new Suv user generation without disappointing the “pure hard-liners”. And by inviting them to play again, we would add.
(More contents in the Jeep Design Supplement to Auto&Design no. 232)