The Bmw 3 Series Sedan has epitomized the concept of sporty driving pleasure in the global premium midsize class for more than 40 years. Exuding dynamic design, agile handling, efficiency and innovative equipment features, it takes the signature characteristics of a Bmw and turns the volume up several notches. The exterior design of the new 3 Series Sedan uses a combination of precisely drawn lines and strikingly contoured surfaces to create a modern interpretation of the sporting aesthetic. Its new design language provides a clear and unadulterated showcase for the dynamic character of the car.
The car’s rangy bonnet, long wheelbase, short overhangs and elegantly flowing roofline accentuate its dynamic profile when viewed from the side. A pair of character lines, which rise up to the rear of the car at door-handle level, strengthen the visual impact made by the forward-surging body. And a dynamic contour line near the side skirts guides the eye to the powerfully sculpted rear wheel arches.
Another feature treated to a striking new look is the Hofmeister kink – the familiar counter-swing at the trailing edge of the side window graphic. A Bmw hallmark, this element of the window frame is now integrated into the C-pillar, giving the rear doors a “freestanding” glass edge. The new design language majors on clear forms and precise lines, and this approach is also visible in the transition of the flanks into the car’s rear end. Surface contours transposed stylistically into the rear apron from the side skirts extend in an upwards movement via the rear lights up to the spoiler lip on the boot lid, framing the sedan’s tail with muscular élan.
The brand’s new design language also brings a clear arrangement of surfaces to the interior of the new 3 Series Sedan. This accentuates the spaciousness of the cabin and, together with the cockpit’s focus on the driver,enhances their concentration on the road. The instrument panel has a modern, light look, and its horizontal lines, high-quality electroplated trim strips and contours extending into the doors also lend it a feeling of width and elegance. The coordinated design of the door trim and instrument panel, plus the tall centre console, create an all-round feeing of space and a sporting aura.