TARGA BONETTO, REWARDING CREATIVITY BEYOND THE CAR

//TARGA BONETTO, REWARDING CREATIVITY BEYOND THE CAR

Although the echoes of creations that spark the interest of motoring enthusiasts (just think of the many interiors designed for the Fiat group in the Seventies and Eighties) continue to resonate in the name of this celebrated Milan designer, Bonetto Design today is a company that is into industrial design at multiple levels and has for years been organising a competition dedicated to young talents in every area of design.

The first prize at this 23rd edition of the Targa, sponsored as ever by ADI Associazione per il Disegno Industriale and the City of Milan and supported by numerous sponsors, was a Vespa modified by the customisation experts at Garage Italia Customs and elevated to a symbol of freedom that should always be inherent in the act of designing.

It is precisely for this reason, perhaps, that the winning concept trips lightly around a mobile, poetic environment: street music. Louis, the work of student Matteo Brasili of the Naba (Milan Fine Arts Academy), consists in fact of piezoelectric modules and a trumpet-shaped diffuser that generate vibrations of different frequency, transforming every surface into an instrument. The interpretative possibilities of the itinerant artist are thus profoundly expanded. What if today the secret of true design lies in giving the user access to new forms of expression?

Targa Bonetto
Targa Bonetto
Targa Bonetto

First place, Louis project, Matteo Brasili, Naba

Targa Bonetto
Photos: Luca Nava/ag. Maggi&Maggi
Targa Bonetto
Targa Bonetto

Second place, Chameleon project, Lorenzo Baroli, Accademia Brera

Targa Bonetto

Third place, Postour project, Federico De Luca, Polytechnic of Milan

Chamaleon project

Targa Bonetto
Targa Bonetto
Targa Bonetto

Postour project

Targa Bonetto
Targa Bonetto
Targa Bonetto

Award from the Critics

Targa Bonetto

Go Eat Slim project, IED Milano, Matilde Cremonesi, Giancarlo Diana, Caterina Marini

Special Mentions

Targa Bonetto
Targa Bonetto
Targa Bonetto
Targa Bonetto
Targa Bonetto
By | 2018-10-19T11:19:36+00:00 19 October 2018|EXTRA|
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