Kia has triumphed in the Red Dot Awards, securing three prestigious awards for design. Following the launch of the new third-generation Kia Ceed, now on-sale across Europe, the three new body styles within the range have each received a prestigious Red Dot Award for design. This triple triumph in the world-renowned design competition represents the second consecutive year in which Kia has picked up a hat-trick of Red Dot design awards, following similar success in 2018. The achievement underscores the Korean manufacturer’s reputation for first-class design, which, for over a decade, has been shaped by Peter Schreyer, President of Design and Chief Design Officer for Kia Motors. The brand won its first Red Award in 2009, with the Kia Soul. Since then, Kia has been awarded a total of 24 Red Dot Awards for its vehicle designs.
The latest trophies have been awarded to each of the three new Ceed variants: the five-door Ceed hatchback and Sportswagon models, launched in mid-2018, and the new ProCeed five-door shooting brake, which went on-sale in Europe earlier in 2019. The third generation of the Kia Ceed saw the spelling of the model’s name changed (it was previously the Kia cee’d), but not its meaning. Like the original model launched in 2007, the new Ceed is a compact car for the Community of Europe, with European Design. A true European, the new model range was designed at Kia’s European design centre in Frankfurt under the direction of Peter Schreyer and Gregory Guillaume, European Head of Design. Engineering and development was carried out by the brand’s research and development centre in Rüsselsheim, and all three body types are manufactured in Slovakia.