Nissan announced the relocation of its China design center, one of five global hubs charged with designing the company’s vehicles, to Shanghai. Nissan Design China, previously based in Beijing, will continue its focus on creating products for global customers including those in China, the world’s largest automotive market. The center will be an essential hub for using design to better connect people and communities with products and technologies that are making mobility safer, more sustainable, more exciting and more connected.
“Shanghai’s embrace of cultural diversity attracts creative talent from all over the world, making it a growing center of innovation,” said Alfonso Albaisa, Nissan’s senior vice president for global design. “Shanghai’s creativity will help Nissan build on our 16-year history in China to create an even better future of exciting designs for our customers.” Nissan has operated a design office in Shanghai since 2005. Nissan Design China opened in 2011 in Beijing and was expanded in 2013. The center now has about 50 creative staff at its new home in Shanghai and plans to increase the number to 80 by 2020.
