SAIC DESIGN CHALLENGE 2019, THE TOPIC

//SAIC DESIGN CHALLENGE 2019, THE TOPIC

The Saic Design Challenge returns for 2019 as the search gets under way to find the next generation of talented automotive designers. Now in its seventh year, the competition aims to inspire, engage and nurture the future of automotive designers from China and Europe. Fully supported by MG Motor UK, the challenge is run by the iconic British brand’s parent company Saic Motor and, for 2019, will task students to deliver their own design interpretation under the theme “Intelligent Frontier 2030”. This year’s theme looks to test students’ abilities in designing the MG of the future where emerging technology such as 5G and intelligent driving systems are expected to underpin future mobility. Under ‘Intelligent Frontier 2030’, students can bring their imagination to life with scale-model concept cars that will exist in a hyper-connected urban environment in 2030 and beyond.

With support from MG Motor UK, the Europe-based finalists will gain valuable experience and guidance from the in-house design teams at the two UK-based design centres – Advanced London and Advanced Birmingham. These two cutting-edge digital design studios support the design and development of the future of mobility for the Roewe and MG brands. The competition was officially launched at London’s Royal College of Art in the presence of Vice President of Saic Design, Shao Jingfeng, alongside Design Director of SAIC Design Europe, Carl Gotham, and Dale Harrow, Chair and Director – Intelligent Mobility at the RCA. This year, up to six shortlisted finalists will be selected to spend two months at one of the SAIC Design’s European Advanced Design Studios to refine their proposals under the guidance of the established full-time designers. Students have until the 6th of June to submit their entries. For further information and how to enter, visit: www.saicmotor.co.uk/saicdesignchallenge.

By | 2019-04-29T10:48:47+00:00 29 April 2019|NEWS|
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DIGITAL ISSUE n.236
May/June 2019


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