THE NEW VILLA D’ESTE TROPHIES DESIGN

//THE NEW VILLA D’ESTE TROPHIES DESIGN

At the Concorso d’Eleganza Villa d’Este 2019, the winners of the eight award classes for Historic Cars and the winners of several special awards will be presented with trophies that have been completely redesigned and produced in an additive manufacturing process. The Trofeo BMW Group is traditionally presented to acknowledge the prowess of the overall winner known as the “Best of Show” for classic automobiles. This trophy, too, is radiant in a new design this year, combining traditional aesthetic creativity with modern styling. The new trophies are being presented at the press conference for the Concorso d’Eleganza Villa d’Este 2019. The design of the “Trofeo Auto&Design”, the prize of our magazine to the most iconic car of the concourse, will also be completely renewed. The know-how of different departments within the BMW Group has been bundled for development and production of the new honorary awards. The design process was in the hands of specialists at Designworks, the subsidiary company of the BMW Group with experience in a multitude of sectors and product areas. They have created a stylish and yet inimitable design that provides an impressive reflection of the aesthetic value and exclusivity of the vehicles receiving the awards.

The crafting of the trophies was also carried out within the company at the Additive Manufacturing Centre of the BMW Group. Using the innovative 3D printing process, the conceptual drafts developed by the designers were transformed into an expressive artistic creation fashioned from a special aluminium alloy. Gilded interior surfaces, precise polishing, high-gloss burnished contours and laser engraving lend the precious trophies a unique and lustrous radiance. Designworks is a subsidiary company of the BMW Group and it has additional studios in Europe and Asia alongside its head office in the US federal state of California. The design and creative consulting company acts as an inspiring initiator for all the brands within the BMW Group. Furthermore, Designworks carries out assignments for a large array of prestigious customers from many different sectors, such as IT and consumer electronics, aircraft, medical and environmental technology, and the lifestyle and sports sector. Cutting-edge production procedures of the future were deployed to manufacture the new trophies. Using these innovative processes allowed additional scope for the creative design process.

By | 2019-05-10T18:38:39+00:00 10 May 2019|NEWS|
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DIGITAL ISSUE n.236
May/June 2019


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