Mazda 3 wins the “Red Dot: Best of the Best”. The Red Dot product design awards’ top honour is given by the international jury of design experts on only the most exceptional products. Receiving the award with Ikuo Maeda, Mazda Motor Corporation’s global design chief and Jo Stenuit, European design director, the Mazda3 chief designer Yasutake Tsuchida.
“We did away with character lines and other superfluous elements to express the purity of Japanese aesthetics and create a single-motion form that is deceptively simple yet profoundly expressive at the same time. The level of refinement is the product of human hands with vast experience, and we’re delighted to be recognised by the global design community”, said Tsuchida.