Hyundai will showcase the next steps of its Style Set Free concept at the 2019 Frankfurt International Motor Show (IAA). With Style Set Free, Hyundai considers how future vehicles will offer customers more freedom to design their cars in a way similar to how people design their homes, and shape their automobiles the way they do their lifestyles.

People already personalise their living spaces with a multitude of gadgets and different forms of technology. This is something everyone does according to their own tastes and sensibilities. Soon, the same will be done with cars as well. The company envisions that interiors will be customizable with organic materials.