Lexus presents its first electric vehicle, the UX 300e (design story on Auto&Design no.231), at the Guangzhou Auto Show. Since introducing the RX 400h in 2005, Lexus has been one of the pioneers in vehicle electrification technology, playing a leading role in offering products that possess both performance and environmental friendliness. At the 2019 Tokyo Motor Show, Lexus unveiled the new LF-30 concept car and its global electrification strategy, called “Lexus Electrified”, which targets a fundamental leap in vehicle performance, handling, control and driver enjoyment. The UX 300e’s high-output motor provides a natural-yet-brisk acceleration character, and the high-capacity batteries, located directly underneath the floor of the cabin, deliver a low center of gravity and 400km-driving range.
The car is scheduled to go on sale in the Chinese and European markets in 2020, and in Japan early in 2021. Distinctive styling and high functionality from the UX compact crossover were passed on to the Lexus UX300e, providing an excellent overall package. In addition to the bold exterior reminiscent of tough and agile driving, Lexus developed special aerodynamic wheels and underbody cover for the UX300e. Location of the shift-by-wire system on the center console contributes to the simplicity and functionality of the interior design. Lexus prioritizes the development of the most advanced safety technologies and quickly delivering them to drivers.