At the Consumer Electronics Show (CES) 2020, taking place in Las Vegas on 7-10 January 2020, the BMW Group will be presenting its visionary approaches to creating the mobility experience of the future. For seven years, the i3, the first electric BMW has played the role of iconic ambassador for electric driving pleasure, sustainability and intelligent connectivity in urban areas for the brand. And now the BMW Group has brought the BMW i3 Urban Suite to this year’s CES in Las Vegas to reveal a mobility experience tailored entirely to the passenger’s individual needs.
To achieve this, a standard BMW i3 underwent a complete transformation (with only the driver’s seat and dashboard left untouched) so that its interior now has the relaxed feel of a boutique hotel. The aim was to create an inviting space with a high feel-good factor in which to spend time the perfect place for relaxing, enjoying in-car entertainment or focusing on work in a laid-back setting. This has been achieved by including, among other things, a large, comfortable seat with footrest, a screen that flips down from the headliner and a personal Sound Zone.
