Polestar, Volvo’s electrified sports car brand, reveals at the Geneva Motor Show Precept, a concept car that reveals the future stylistic direction of the Swedish brand, a clear statement of intent by Polestar: “Precept is a manifesto, a vision of what Polestar represents,” comments Thomas Ingenlath, CEO of Polestar. “The car is a response to the clear challenges our society and industry face. This is not a dream of a distant future, Polestar Precept previews future vehicles and shows how we will apply innovation to minimise our environmental impact”.
Minimalistic athleticism, the sculpted form of the Polestar Precept sets the tone for future Polestar vehicles. The vehicle’s proportions define its presence with restrained surfacing and a focus on aerodynamic efficiency. A 3.1-metre wheelbase which accommodates a large battery pack gives the stunning four-door grand tourer a very low and sleek silhouette with an emphasis on leg- and headroom in the rear. The front grille is replaced by the Polestar SmartZone, representing a shift from breathing to seeing. An area which once channelled air to radiators and the internal combustion engine, now houses technology for safety sensors and driver assistance functions.
Conventional side mirrors are replaced by camera-based units, each of which extends outwards on an aerodynamic arm. Inside, the traditional rear-view mirror is replaced with a digital screen, the image collected by a wide-angle camera mounted at the rear of the car. The absence of a conventional rear window means that the Precept’s single-volume glass roof extends behind the rear seats and the tailgate itself is designed with a larger opening and higher-mounted hinges improving access. Sustainable new interior materials balance modern high-tech luxury with reduced environmental impact. Bcomp’s flax-based composites for interior panels and seatbacks offer significant improvements over conventional materials, including up to 50% saving in weight and up to 80% reduction of plastic waste.
Seat surfaces are 3D-knitted from recycled PET bottles, bolsters and headrests are made from recycled cork vinyl, while carpets are made from reclaimed fishing nets. These elements, combined with digital artistry, define a new premium luxury that surpasses the conventions of leather, wood and chrome. “Polestar Precept’s aesthetics are rooted in cutting-edge technology rather than looking back in time at historical, automotive references. At Polestar we see technology as an enabler, as a tool to solve our society’s problems and we translated this attitude into a new set of design principles. The combination of sustainable materials and high-tech smart systems opens an entirely new chapter of avant-garde luxury design and shows where Polestar is heading”, says Maximilian Missoni, head of Design at Polestar.