Camilla Kropp, former designer at Bugatti, joins Human Horizons as Senses Creative Chief at HiPhi’s design center. The Chinese brand’s first production car, HiPhi 1, will be released at the end of the year and will be on the market in 2021. The creation of the various aspects related to the User Experience has been developed in parallel with the project. According to the manufacturer, HiPhi has always attached importance to the design of the Ux.
Camilla Kropp, with extensive experience in Color&Trim, will report directly to Nicolas Huet, Vice President Design of the Human Horizons Group and Head of Design HiPhi, who will oversee the Centre. Kropp graduated from the Royal College of Art in London and has nearly 20 years experience in automotive design. Since 2013 she has served as Color&Trim Designer at Bugatti, participating in the design of Bugatti Veyron, Chiron and Divo. She has also been involved in products derived from Bugatti as a furniture collection and lifestyle projects.