Renzo Vitale, you are a musician, a composer and an electronic engineer. What was the main challenge in sound development for the Cooper SE?
“The sound that a vehicle produces should arouse emotions and at the same time convey information. For many people, the sound of a combustion engine evokes strong emotions. But it was clear from the start that it made no sense to simulate the notes of that engine in the electric Mini. It’s a new design, there’s no gearbox and when the driver accelerates, he has all the energy of the electric system immediately at his disposal. The emotion is also produced by that metallic sound of the electric motor. The content of the sounds I create and my main sources of inspiration come from the design. For this car, for example, I translated into sound the visual impressions created by the design of the rims and the yellow accents we find scattered around the car.
Oliver Heilmer, what stylistic details are specific to this model?
The Mini Cooper SE has a largely hidden front grille. As you know, an electric vehicle does not need the same amount of air for cooling as a combustion engine. That’s why the grille of the car has only a thin horizontal slot, the rest is closed and finished in a modern and contrasting grey colour. The electric drive system and the resulting feeling of modernity are clearly reflected inside the car by elements such as the digital instrument panel. We also clearly wanted to go in a new direction with the design of the wheels, which are asymmetrical and give the impression of being almost static in appearance.