Molteni&C|Dada is accelerating the digitalisation process and announcing the launch of a digital interior design service, already up and running in the technologically advanced U.S. market. Experimental and technological methods that foster dialogue and speed things up with the various interlocutors involved, thanks to the new modes of connecting and to tools such as enhanced reality, which enable you to imagine an object projected in a setting. Without forgetting the involvement of physical stores.

Molteni@Home is a project designed to favor links between points of sale and end users, architects, interior designers and clients, to help define shared goals, with a direct consultancy service. The chance to book an initial, secure appointment, with video calls, shared screens and with the use of emails that allow samples to be sent free of charge, moodboards and layouts to be shared according to the various home requirements, or to get in touch with your nearest store able to provide this service. By means of a quick click, and by filling in a simple form, you can fix a virtual appointment with the dedicated team that will offer ideas, advice and assets for the projects required. A dedicated store locator, in a new section of Molteni and Dada websites, where the user can choose the store they wish to contact from a range of points of sale. Molteni&C has also decided to join the 1stDibs platform, a key player in the U.S. market for online sales, offering an exclusive selection of iconic items from the Heritage Collection, including classics such as those designed by the great maestro Gio Ponti.