FCA starts again with children and their future, supporting Save the Children activities. With the stART Again project, the FCA Group is offering for sale at the symbolic price of 20 euros on the e-commerce merchandising platforms of Fiat, Jeep, Alfa Romeo, Lancia, Abarth and Fiat Professional 136 copies of sketches of the most iconic models of each brand, created by the Style Centre. StART Again is the FCA’s charity initiative dedicated to the most vulnerable children and their education, created in collaboration with Save the Children, the international organization that has been fighting for over a hundred years to save children at risk and guarantee them a future. Drawing is one of the main tools to transmit a message, to communicate. It is a form of expression within everyone’s reach, the most practiced by children. And it is precisely from the idea of drawing that the designers of the FCA Style Centre have created the project stART Again, which aims to respond to the alarm launched by the Organization, through the campaign “Rewrite the Future”, to give material aid, education, opportunities and hope to 100,000 children living in the most disadvantaged contexts in Italy.
Because of the Covid-19 pandemic, children, just like adults, had to change their habits drastically. No more school, no more fun and sports activities, no more grandparents, no more playground or ice cream with friends. From the electric Fiat 500, FCA’s first electrified car and the starting point for a new era to the Alfa Romeo Giulia GTA, the new limited edition super car inspired by the legendary model of the past and offering extraordinary technical innovations, passing through the Lancia models that won rallies in the 1970s and 1980s such as the Delta Integrale. And again the sketches of the powerful and roaring Abarth 595 up to those of the legendary Jeep Willys, the first light 4×4 vehicle, to get to the Duchy of Fiat Professional.
“The drawing, both in terms of how it is executed and what it represents,” says Klaus Busse, head of the FCA Style Centre, “is a vehicle of emotions. That’s why it’s like that in the ropes of children and teenagers. For us designers, who have made drawing a profession out of it, the excellent execution of a sketch becomes a powerful means of communication and it is precisely from these “graphic signs” that we want to start to share them with those who are passionate about our brands and want to make their contribution to the future of children who are experiencing a difficult time”.