LDA Design has turned twenty. The centre founded by Luciano D’Ambrosio in Turin in 2000 has inaugurated a new headquarters and is celebrating two decades of uninterrupted design activity: “An achievement that fills us with pride, but which for us represents a starting point, not a finishing line. Our work continues with great passion and determination”, says Luciano D’Ambrosio. His career in the world of automotive design began about 40 years ago, after a degree from the Royal College of Art in London and a first job at the Ford design centre in Cologne: “However, it was here in Italy that I understood the importance of what I call styling practicality. Design must never be an end unto itself. I worked first at Italdesign, then at Bertone as Design Director: these two experiences gave me a radical training and even today I try to pass on to my designers what I have learned”, continues D’Ambrosio.