The “V” shape intuitively expresses purity, accuracy, and spirit. Discarding traditional design methods, Changan Auto’s design team obtained inspiration from the ripple of water, which is the source of life. The ripple is triggered by stress, and a creative vertical perspective is introduced to the logo. It took the design team two years to select, adapt, and finally complete Changan Auto’s original V-shaped design. In terms of the nose shape, the design team of Changan Auto re-examined various elements inside and outside the car, continuously exploring. They chose parametric expressions to break the boundaries of the grille itself. The innovative use of light as a language enables the car to communicate with people, to let people feel the inner energy growing out of the borderless grille and extending into all parts of the body. This unique, borderless, intelligent grille is redefined on the basis that it satisfies the functional requirements.