Mercedes-Benz Style and Rodenstock presented the Design Studies “Aesthetics Eyewear” – visionary perspectives of upcoming Eyewear Collections – at the Opti 2016. Presented for the first time ever at the “Opti 2016”, the stylistic language of the two design studies reflects the distinctive Mercedes-Benz Style philosophy – sensual clarity as a definition of modern luxury. The two “Aesthetics Eyewear” design studies are in colour combination silver shadow/walnut and silver shadow/piano black. The focus of the design studies: sensually flowing shapes with stimulating contrasts. In support of the claim “sensual-aesthetics”, the Mercedes-Benz designers revoked the limiting context of ergonomics, technical feasibility and formal constraints.
Just like with the sculpture Mercedes-Benz “Aesthetics 125”, Mercedes-Benz designers used the technology “Rapid Prototyping” in which digital data is modelled directly into a three-dimensional designed object. Since 2010, in addition to classic automobile design, Mercedes-Benz designers have also created the designs for other products in cooperation with selected partners under the label Mercedes-Benz Style. An overview of the products of the Mercedes-Benz Style can be found under the following link: http://www.mercedes-benz.com/en/mercedes-benz/design/mercedes-benz-style/
